Meta Ads Expert

Company: SUYU India

Location: Hyderabad (On-site preferred)

Experience: 3–5 years

Employment Type: Full-time

About SUYU India:

SUYU India is a fast-growing D2C skincare brand focused on science-backed, superfood-based formulations. We are scaling paid acquisition aggressively and are looking for a Meta Ads Expert who understands profitable growth, not just ad spending.

Role Overview:

You will own end-to-end paid acquisition across Meta and Google, with clear accountability on CAC, ROAS, and scalable growth. This is a hands-on role for someone who has worked with D2C brands and understands the full funnel.

Key Responsibilities

Paid Media Execution:

- Plan, launch, and optimize Meta (Facebook and Instagram) campaigns - Manage Google Ads (Search, Performance Max, YouTube preferred) - Scale winning campaigns while maintaining target CAC and ROAS - Monitor CPM, CTR, CPC, and CVR and take data-backed actions

Growth and Optimization:

- Work closely with the creative team on ad iterations - Drive structured creative testing including hooks, formats, and UGC - Improve funnel performance and landing page conversion rate - Identify scaling opportunities and audience expansion

Analytics and Reporting:

- Track platform ROAS versus blended ROAS - Build weekly performance reports with actionable insights - Monitor attribution, MER, and customer acquisition cost - Flag performance risks early such as creative fatigue or rising CPA

Retention and Funnel (Good to Have):

- Support retargeting strategy - Coordinate with CRM or email team if applicable

Must-Have Requirements:

- 3–5 years of experience in performance marketing - Proven experience scaling D2C or ecommerce brands - Strong hands-on experience with Meta Ads Manager - Working knowledge of Google Ads - Strong analytical mindset and comfort with numbers - Experience managing ad budgets of ₹5 lakh or more per month preferred - Understanding of COD and RTO dynamics is an added advantage

Good-to-Have:

- Familiarity with Shopify analytics - Experience in skincare or beauty category - Experience with creative testing frameworks - Knowledge of attribution tools

Success Metrics:

- Blended ROAS - CAC or CPA - Scalable spend growth - Creative testing velocity - Funnel conversion rate improvement

Compensation:

- Competitive salary based on experience plus performance incentives.