Lead Product Designer

We are looking for a

Lead Product Designer

to drive design strategy and execution across key B2C gaming experiences. This role combines

hands-on product design, design leadership, UX strategy and team mentorship. You will lead end-to-end experience design across critical player journeys while shaping the overall design vision and standards for Baazi’s consumer products. Key Responsibilities Design Leadership & Strategy Define and drive

product design vision and UX strategy

across major product areas. Translate business and product goals into intuitive, user-centric experiences. Establish and evolve design principles, frameworks and best practices. End-to-End Product Design Lead the design lifecycle from discovery → wireframing → prototyping → final UI delivery. Design scalable mobile-first experiences across: Onboarding & KYC Gameplay & lobby experience Wallet, payments & withdrawals Rewards, retention & engagement systems Solve complex interaction challenges in real-time gaming environments. Team Management & Mentorship Mentor and guide Product Designers and UX Designers. Conduct design reviews and provide structured feedback. Help build and scale a high-performing design team. Design Systems & Consistency Own and evolve Baazi Games’

design system . Ensure consistency across platforms and products. Drive reusable components and scalable UI patterns. Data-Driven & Growth Design Partner with Product and Analytics teams to: Improve activation and retention funnels Optimize conversion journeys Support experimentation and A/B testing Use behavioral design and gamification principles. Cross-Functional Collaboration Work closely with Product Managers, Engineering Leads and Business stakeholders. Influence roadmap decisions through strong design thinking. Ensure smooth developer handoff and implementation quality. Must Have Skills 8–12 years of Product Design experience. Strong portfolio showcasing

consumer-facing mobile products . Expertise in: UX architecture & interaction design Visual design & mobile-first interfaces Design systems and scalable UI Advanced proficiency in

Figma

(or equivalent tools). Experience leading design initiatives or teams. Good to Have Experience in

gaming, fintech, social or high-engagement B2C apps . Understanding of

gamification, behavioral psychology and retention mechanics . Experience designing data-heavy or real-time interfaces. Motion design or micro-interaction expertise.