Online Sales Optimization Manager

At WTF Gyms, performance marketing is not about impressions or vanity metrics—it’s about

scalable, predictable online sales

. We are looking for a

Performance Marketing Manager

who deeply understands

lead generation, funnel optimization, and paid growth

across platforms, and can independently run high-ROI campaigns for

gyms, fitness products, online programs, WTF Academy, remote coaching, and future launches

.

This role demands someone who can

think like a business owner

, execute like a specialist, and optimize like a growth hacker.

Key Responsibilities 1. Online Sales & Lead Generation (Core Ownership) Own

end-to-end online sales funnels

: Ad → Landing Page → Lead → Follow-up → Conversion Generate

high-quality, conversion-ready leads

for: WTF Gyms memberships Personal training & fitness products WTF Academy programs Remote / online offerings Constantly optimize CPL, CAC, ROAS, and conversion rates

2. Meta Ads (Facebook & Instagram) – Expert Level Plan, launch, and scale Meta ad campaigns across: Lead generation Website conversions Retargeting & remarketing Strong understanding of: Creative testing (hooks, formats, messaging) Audience building (custom, lookalike, interest-based) Campaign structures for scale Ability to revive

dead or fatigued ad accounts

3. Google Ads – Expert Level Manage and optimize: Search ads (high-intent keywords) Display & remarketing YouTube ads (where applicable) Strong grip on: Keyword research & intent mapping Conversion tracking & attribution Budget allocation for ROI

4. Cross-Platform Performance Strategy Understand how

Meta, Google, landing pages, CRM, and sales teams

work together Build and manage: Retargeting funnels Warm & hot audience strategies Multi-product campaign frameworks Ability to launch new products quickly and profitably

5. Analytics, Tracking & Optimization Set up and monitor: Meta Pixel, Google Analytics, GTM, conversion events Track: Leads → Follow-ups → Sales Cost per sale, ROAS, LTV Create actionable performance reports—not just dashboards

6. Creative & Copy Collaboration Guide creative direction for: Ad copies Creatives & videos Landing page messaging Work closely with design, content, and sales teams to improve conversions

What We’re Looking For Must-Have Skills Proven experience in

online sales-focused performance marketing Deep hands-on expertise in

Meta Ads & Google Ads Strong understanding of

funnels, CRO, and lead quality Ability to scale campaigns—not just run them Data-driven mindset with business thinking

Good to Have Experience in

fitness, gyms, education, or D2C Experience working with CRM & lead management systems Knowledge of WhatsApp automation, email, or SMS funnels Startup / high-growth environment experience

Mindset & Ownership Thinks in

revenue, not reach Comfortable with accountability and targets Proactive, experimental, and fast-moving Can independently own performance marketing without hand-holding

Why Join WTF Gyms? Work on

multiple high-impact products

, not just one brand High ownership and direct influence on revenue Fast-growing, tech-enabled fitness ecosystem Opportunity to build

scalable performance systems

, not just campaigns