Head of Exports / International Business

HEAD OF EXPORTS / INTERNATIONAL BUSINESS Location - Delhi Company Category: Frozen Potato Products / French Fries / Value-Added Frozen Snacks Position Level: Senior Leadership – Global Business Reporting To: Managing Director / CEO

Role Purpose The Head of Exports / International Business will lead the global commercial strategy for the Frozen Potato & Ready-to-Eat (RTE) Snacks category. This role is responsible for driving:

Mandatory Industry Background Candidates must have prior working experience in one or more of the following companies:  McCain Foods  HyFun Foods  Iscon Balaji Foods  Falcon / Other leading Frozen Potato manufacturers Experience specifically in Frozen Potato / French Fries / Frozen Snacks Export Sales is compulsory.

Experience Profile (Mandatory)

 12 – 15 years of proven experience in Export Sales for Frozen Potatoes / Frozen Snacks.  Must possess a live and active buyer network across global markets.  Strong understanding of: o Global demand patterns o Competitor strategies o International pricing models o Import regulations and duty structures  Ability to build new markets and drive sales through distributors, importers, and HORECA aggregators.

Global Network Requirement The candidate must already have active buyer relationships in the following regions: GCC UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain MENA Egypt, Jordan, Morocco, Algeria, Iraq APAC Singapore, Malaysia, Indonesia, Thailand, Philippines, Japan, Australia EU Germany, France, Italy, Netherlands, Spain, Poland Africa South Africa, Kenya, Nigeria, Ghana, Tanzania The candidate should have:  Buyer email databases  WhatsApp contacts  LinkedIn connections  Strong historical working relationships

Key Accountability Areas

1. P&L & Financial Management  Deliver Export P&L: Revenue, Gross Margin & Mix Optimization  Define pricing architecture (CNF / CIF / FOB) based on duties, freight & FX 2. Market Expansion & GTM Strategy  Develop regional GTM strategies for priority countries  Drive country launches and establish presence in new geographies 3. Channel & Distributor Management  Appoint and manage distributors  Handle high-value negotiations with importers, retailers & HORECA consolidators 4. Category & Competitive Benchmarking  Track competitor pricing, pack strategy & positioning (McCain / HyFun benchmark) 5. Export Operations & Compliance  Ensure full compliance for: o BRC o Halal Certification o Product specifications o HS Code: 2004.10  Govern COO, COA, BL, Invoice, Packing List & Health Certificates 6. Logistics & Documentation  Engage with: o CHA o Forwarders o Shipping lines 7. Global Representation  Represent the company at international trade shows & category fairs 8. Team Leadership  Build, mentor, and lead a high-performance international sales team

Core Competencies  International B2B commercial leadership  Strong strategic thinking with P&L mindset

 High-influence negotiation capability  Metric-driven execution  Category insight & competitive intelligence  Excellent communication & leadership skills  International revenue  Gross margins  Country expansion  Distributor network building  Key account management  Pricing architecture  Export operations excellence  Full P&L governance for the Export Vertical This is a senior leadership role requiring deep experience within the frozen potato industry and strong, active relationships with international buyers.

deal Candidate Profile The ideal candidate is a seasoned international business leader, deeply embedded in the frozen potato export ecosystem, possessing a strong global buyer network, and capable of scaling the brand aggressively across continents. The candidate must thrive in a fast-paced, performance-driven environment and demonstrate strong ownership of the export P&L.