Job Description
ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As our E-commerce Performance Marketing Manager, you will take full ownership of performance marketing initiatives tailored to our D2C e-commerce model, with a primary focus on Meta Ads and other paid channels to drive online purchases and scalable revenue. Leading a team of specialists, you will emphasize conversion optimization, funnel efficiency, and e-commerce-specific metrics to fuel aggressive global expansion.
WHAT WILL YOU DO
1. Scale High-ROAS Acquisition Channels
- Manage multi-million-dollar annual ad budgets (6–7 figures monthly) with full profit-and-loss accountability.
- Design and execute conversion-optimized campaigns that drive direct website purchases and sustainable revenue growth.
- Prioritize Meta platforms as the primary growth driver while integrating complementary channels for incremental gains.
2. Drive Continuous Optimization Through Testing & Iteration
- Develop and implement structured testing roadmaps covering creatives, audiences, bidding models, and funnel structures.
- Quickly evaluate and adopt new platform features and algorithmic changes to sustain competitive performance.
- Build repeatable frameworks for experimentation that deliver consistent improvements in key e-commerce metrics.
- Translate test outcomes into clear, actionable recommendations that enhance profitability.
3. Lead and Develop a High-Performing Team
- Recruit, mentor, and manage a team of 6-10 e-commerce performance specialists.
- Establish ambitious yet achievable KPIs and provide regular performance feedback.
- Foster a culture of ownership, analytical rigor, and professional development.
4. Partner Across Functions for Seamless Execution
- Collaborate closely with Creative, Product, and Analytics teams to align ad messaging with site experience and conversion goals.
- Work with Supply Chain and Operations to synchronize campaign pacing with inventory availability and sales forecasts.
- Deliver concise performance insights to senior leadership to inform broader business decisions.
WHAT WE ARE LOOKING FOR
- Bachelor’s or Master’s Degree in fields that require strong data and numerical aptitude, such as Accounting, Auditing, Data Analysis, Computer Science, IT, Mathematical Economics, or Applied Mathematics.
- 3+ years of experience leading and managing a team of 6-10 members in performance marketing, user acquisition, or paid media, specifically within an e-commerce or direct-to-consumer (D2C) business.
- Certifications in Data, Google Analytics, Meta Blueprint, or related fields is a plus.
- Current or recent work experience in roles demanding strong data and logical skills, such as Growth Marketing, Auditing, Finance, or Data Analysis.
- Proven track record of managing and scaling paid advertising campaigns with multi-million dollar annual spend in an e-commerce environment, driving direct-to-website conversions and revenue growth across platforms including Meta (Facebook & Instagram Ads), Google Ads, TikTok, and other digital channels.
- Deep hands-on experience optimizing full-funnel performance for e-commerce, with demonstrated results in improving key metrics such as ROAS, CAC, LTV, conversion rate, AOV, and site traffic-to-purchase rates.
-Working Hours (Vietnam Time Zone): Campaign Operation & Management: 8:00pm to 7:00am the following day, daily.
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Clear & transparent career development and promotion opportunities
- Attractive salary, bonus, fair and transparent scheme, income up to $7,000/month (basic salary up to $2,000 depending on capacity)
- Flexible, non-binding working time and space according to office hours
- Full salary during probation
- 15+ days of paid annual leave
- Global health insurance package for yourself
- Guaranteed 13th month salary
- Quarterly bonus & Year-end bonus as part of our profit sharing program
- A Pantry & a Crossian Cafe stocked with goodies, ready to serve
- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
- General company T&D Program
- Other benefits in accordance to Company's Policy and Vietnam Labor Laws
