PPC Lead

We are looking for an experienced Digital Lead for a 360-degree performance marketing agency based out of Mumbai. The ideal candidate should have over 4 years of experience handling performance marketing campaigns on Google, Meta, and other third-party platforms.

Please find the detailed job description below.

Role Overview:

The PPC Lead will be responsible for planning, executing, and optimizing paid media campaigns across Google, Meta, and relevant third-party platforms. This role requires strong analytical abilities, hands-on execution skills, and comfort working with data, CRM tools, and reporting dashboards. The ideal candidate will have a deep understanding of the full marketing funnel, be able to independently conduct audits, and confidently use GTM and analytics tools to drive performance improvements.

Key Responsibilities:

> Develop and manage performance marketing strategies across Google Ads, Meta Ads, and selected third-party platforms.

> Execute campaigns end-to-end, including planning, setup, optimization, and reporting.

> Conduct detailed account audits to identify gaps, opportunities, and areas for improvement.

> Use CRM tools to assess lead quality, campaign impact, and customer journeys.

> Work with Google Tag Manager for event setup, tracking validation, and tag improvements.

> Analyze campaign performance using Google Analytics and other analytics tools to derive actionable insights.

> Build and manage audience segments, including first-party, third-party, and interest-based audiences.

> Prepare performance reports using Excel and Google Sheets, showcasing proficiency in formulas, pivot tables, and data visualization.

> Collaborate closely with internal teams to align on goals, budgets, and business outcomes.

> Stay updated with new platform features, industry trends, and best practices.

Required Skills:

*Strong experience in Google Ads, Meta Ads, and audience management.

*Good understanding of CRM platforms and their integration with paid media.

*Hands-on experience with GTM, analytics tools, and data validation.

*Ability to interpret data and convert insights into actionable decisions.

*Proven track record in PPC audits and performance improvement projects.

*Strong knowledge of Excel and Google Sheets, with the ability to build structured, visually clear reports.

*Comfortable working in a fast-paced environment, with ownership and accountability.

If you meet the qualifications and are interested in this opportunity, please send your profile along with the following details to bhakti@quantastic.in with the subject line "Applying for Digital Marketing Lead" and the following details: your current CTC, expected CTC, joining availability & current location.

- The candidate should own a laptop