Digital Marketing Manager

Urgent Hiring for Digital Marketing Manager share cv on

Job Description: Company website: Futurism Technologies - Digital Transformation Partner | DX Consultant

LinkedIn: (6) Futurism Technologies, INC.: My Company | LinkedIn

Company Details: Futurism Technologies - We are SEI-CMMI Level-3 and ISO 9001:2015 certified global IT product & software solutions provider with 500+ software consultants working full time across 4 Delivery Centers. Strategic partnerships with companies like IBM, Oracle, Google, Amazon, Microsoft etc. Established in 2003, Futurism is headquartered in Pune, India with offices in the USA, Europe, Dubai, Germany. Our commitment to quality and 20 years of excellence has made us serve over 1200 clients across globally with 85% client retention.

Job Location: Baner Experience: 6 +years Work Timings: 11:00 Am to 8:00 Pm Working Days: 5 days working in a week (Monday to Friday)

Job Description: Digital Marketing Manager (Inbound Lead Generation)

Role Summary We are looking for a

Digital Marketing Manager

who can build and run a complete

inbound lead generation engine for our technology services and solutions across international markets. This person will own strategy + execution across

SEO/AEO, performance marketing, email, social, campaigns, webinars/events , and

CRM lead operations

to deliver

consistent, high-quality inbound leads

so sales focuses on

follow-ups, meetings, proposals, and closures

(not only cold calling). Key Responsibilities (KRAs) 1) Inbound Demand Generation (Primary) Build and execute monthly/quarterly demand-gen plans to generate

qualified inbound leads

and

meeting-ready opportunities . Define and optimize funnels:

Traffic → Lead → MQL → SQL → Meeting → Opportunity . Create high-converting offers (e.g., assessments, audits, consultations, demos, benchmark reports). 2) SEO + AEO (Answer Engine Optimization) Own SEO strategy and execution for company websites: Technical SEO (crawlability, speed, schema, Core Web Vitals) On-page SEO (service pages, landing pages, case studies, blogs) Off-page SEO (authority building, link acquisition, PR mentions) Implement AEO to improve visibility across AI/answer engines: FAQ clusters, structured content, schema, snippet optimization “Best answer” content for high-intent queries 3) Performance Marketing (PPC / Paid Media) Plan, run, and optimize

Google Search ,

LinkedIn Ads , and retargeting campaigns. Own budget allocation, keyword strategy, targeting, creatives, landing page alignment, A/B testing, and conversion optimization. Drive performance based on

SQLs and pipeline , not vanity metrics. 4) CRM & Lead Operations for Calling/Sales Team Ensure inbound leads flow into CRM with correct

data quality, enrichment, segmentation, and routing . Define lead scoring and qualification fields (industry, role, region, need, timeline). Deliver

weekly prioritized lead lists

for fast sales follow-up. Maintain hygiene: deduplication, standardized fields, source tracking, SLA compliance. 5) Email Marketing & Marketing Automation Build nurture workflows and campaigns for: New inbound leads Re-engagement of dormant leads Event/webinar follow-up Improve deliverability, segmentation, personalization, and conversion rates. 6) Social Media & Content Distribution (B2B) Build and manage an organic + paid social plan to support inbound leads (especially LinkedIn). Create a content calendar aligned to campaigns and buyer intent. Collaborate with internal teams to create case studies, proof points, and industry-focused messaging. 7) Webinars, Events, Partnerships & Campaigns Plan and execute webinars/virtual events and industry campaigns to generate leads and meetings. Coordinate event promotion, registration funnels, attendee nurturing, and post-event conversion. Work with partner ecosystems (technology partners, associations, channels) to co-market when relevant. 8) Landing Pages, CRO & Website Conversion Build and optimize landing pages per campaign with strong CTA, proof, and clear positioning. Improve conversion rates via A/B testing, messaging refinements, and form optimization. 9) Analytics, Attribution & Reporting (Non-negotiable) Set up and maintain measurement:

GA4, GTM, conversion tracking, pixels, CRM attribution . Weekly reporting on leads and pipeline by channel, campaign, geography, and service line. Present insights and next actions (what to scale, stop, or fix). 10) Team & Vendor Management Coordinate and manage internal resources and external vendors for design, content, SEO, video, and paid campaigns. Create SOPs and ensure consistent brand and campaign execution. KPIs (What You Will Be Measured On) Inbound SQLs per month

(quality + quantity) Inbound meetings generated

and meeting show rate Lead-to-SQL conversion rate, SQL-to-opportunity conversion rate Cost per SQL (by channel) and marketing ROI Organic leads growth (SEO/AEO) and ranking improvements for high-intent keywords Email nurture performance (engagement → conversions) Pipeline influenced/created from inbound (tracked in CRM) Required Skills & Experience 5–10+ years in

B2B digital marketing / demand generation

(IT services/SaaS preferred). Proven track record of generating

qualified inbound leads that convert into sales meetings . Hands-on expertise in: SEO + technical SEO and content strategy PPC (Google Ads, LinkedIn Ads), retargeting, CRO Email marketing + automation Analytics + attribution (GA4, GTM, CRM tracking) CRM lead operations, lead scoring, routing Strong communication and stakeholder management with sales and leadership. Nice to Have Experience marketing to USA / Europe / GCC markets. Experience in cybersecurity, AI/ML, cloud, eCommerce, or enterprise software. HubSpot/Salesforce/Zoho marketing + sales ops experience. Basic understanding of consultative B2B sales and SDR workflows.