VP-Marketing - SaaS

The Role In this role, you won't just oversee a department; you will be the primary architect of our revenue pipeline. We are looking for a leader who treats marketing as a profit center and possesses the operational rigor to tie every campaign directly to ARR outcomes. How You Will Make an Impact Pipeline & Revenue Ownership:

Take full accountability for the "Demand Math," ensuring a consistent flow of Sales Qualified Leads (SQLs) and high-value discovery meetings. Strategic Segmentation:

Refine our Ideal Customer Profile (ICP) and deploy advanced segmentation to prioritize accounts with the highest propensity to win. Operational Excellence:

Lead with a "player-coach" mindset, personally auditing conversion funnels and optimizing the marketing tech stack to ensure high execution velocity. Account-Based Marketing (ABM):

Design and execute omni-channel ABM strategies that target "Active" buyers within the industrial sector, leveraging intent data to drive engagement. Category Leadership:

Translate complex industrial ROI into compelling C-Suite messaging that resonates with global enterprise leaders. Data-Driven Leadership:

Establish and report on clear KPIs, providing the executive team with transparent insights into channel ROI and marketing spend efficiency. Omni-Channel Marketing:

Develop and execute multi-channel marketing campaigns across digital, social, email, content, and offline channels to reach target audiences effectively. Integrated Marketing Campaigns:

Build and lead integrated marketing campaigns that span the entire customer journey, from awareness to conversion, with a focus on delivering high-quality leads. What You Bring to The Team The Scale-Up Specialist: Proven track record in a B2B SaaS environment, specifically helping a company navigate growth during the $15M–$50M ARR phase. Revenue Mindset: You speak the language of sales and finance, with the ability to link marketing activity to pipeline health and Customer Acquisition Cost (CAC). Builder DNA: You have experience building or restructuring high-performing marketing functions, including Demand Gen, RevOps, and Field Marketing. Technical Proficiency: Deep expertise in modern marketing automation, CRM systems, and AI-driven productivity tools. Education: Bachelor’s degree in Marketing or Business; an MBA is preferred.