IIM Indore Post Graduate Certificate Programme for Emerging Chief Marketing Officers

This is a leading-edge CMO training program organized for future emerging leaders and pioneering Chief Marketing Officers. The profound curriculum builds and strengthens future business leaders' strategic, operational, and technological leadership skills and educates mid to senior‑level marketing professionals to master crucial marketing concepts.

Advanced CMO Training Program

This program will give you an outlook on present-day management problems that CMOs of today are expected to solve. The prospective candidates can also get an opportunity to engage with other CXOs within and outside the organization.

Curriculum Curated For Leaders

Strengthen Professional Profile

During the program, our learners meet and interact with their peers from various organizations, CMOs, and industry geniuses. Likewise, during the campus visit to IIM Indore, professionals will get a chance to network with industry founders, enhance their knowledge and build important relationships.

Masterclass Sessions By CMOs

Ingress the minds of high‑profile marketing leaders who have executed revolutionary business decisions as a part of the 3 masterclass sessions planned throughout the program to give a real‑world understanding of the concepts covered.

Exceptional Learning Experience

This 150‑hour CMO program allows participants to learn from prime academicians at IIM Indore through live online sessions. Get well‑versed in real‑life business problems by resolving case studies and executing project tasks. Interactive simulations provide an exceptional learning experience.

IIM Indore Executive Education Alumni Status an IIM Indore executive alumni you will have access to IIM Indore's campus library and an IIM Indore email id through the lifetime alumni membership.

Transform your marketing skills and become a CMO of the future

- Effective Storytellers

- Capability Experts

- Customer Champions

- Strategy Pioneers

What makes this programme with IIM Indore Exceptional?

Established in 1996, the Indian Institute of Management Indore (IIM Indore) has been a leader in the field of management education, interfacing with the industry, government and PSUs. It is promoted and nurtured by the Ministry of Education, Government of India and is an institute of national importance under the Indian Institutes of Management Act 2017. They are at the forefront of providing carefully curated programs that cater to the needs of executives. IIM Indore is renowned ...See More

We are happy to announce that we have collaborated with Imarticus Learning to provide an ingenious CMOs with leading marketing training. We combine IIM Indore's leadership education expertise with Ima ...See More

Prof. Subin Sudhir,

Associate Professor and Chair, Executive Education Programmes at IIM, Indore

Imarticus Learning is thrilled to announce a partnership with IIM Indore, a front‑runner in leadership programs, to offer an exceptional Post Graduate Certificate Programme for Emerging Chief Marketin ...See More

Mr Nikhil Barshikar,

Program Directors

Prof. Abhishek Mishra

FPM (IIM Lucknow), PGDM (Fore School of Management), B.Tech.(IIT Roorkee),

Prof. Abhishek Mishra has done his Ph.D. from IIM Lucknow. His doctoral thesis dealt with the topic ‘Effect of Product Design Perception on Brand Equity’. He holds B.Tech (Metallurgy) degree from IIT, Roorkee and PGDM (Marketing) from FORE School of Management in 2001 and 2004 respectively. Before joining the doctoral programme at IIM Lucknow, he has worked as a Man... See More

Prof Vikas Goyal

Trusted By Millions Of Learners Around The World

We blend IIM Indore's leadership education expertise with Imarticus' competence in providing learners with future‑focused programs through the Strategic Chief Marketing Officers.

The CMO Office

Re‑look at how the marketing function has evolved and how it translates to changing responsibilities in the CMO's office.

Topics

- Evolution of the marketing function

- Interpreting Changing Customer Preferences

- Impact of digitization on the CMO office

- Strategically overcoming challenges faced by the CMO office

- Toolkit on building a market research plan and gathering intelligence

- Strategic approach at evaluating competition and developing competitive advantage

- Frameworks for Consumer & Business Markets

- Building and managing brands

Imarticus Masterclass 1 - CMO Role and Office over the years

Explore essentials of strategy for different elements of marketing such as Brand, Product, Service, Pricing, Marketing Communication, Retail and Rural marketing.

Topics

- Strategic approach at Brand and Product Management

- Service Management Strategy - A toolkit for CMOs

- Pricing Strategy as a means to gaining competitive advantage

- Key elements of a successful marketing communication strategy

- Design philosophy for Rural, Retail Marketing Strategy

- CMO office an enabler of Innovation and Growth

- Customer Centricity as a core of CMO Office's way of working

Imarticus Masterclass 2 - Design thinking for Marketing

Evaluate the consumer decision‑making process using heuristics, qualitative & quantitative data to formulate strategy and its execution for rural and urban markets. Experiment with different facets of decision‑making process in digital world, leveraging marketing analytics to implement creative & innovative strategies.

Topics

- Neuromarketing - An insight into Consumer

- Decision Making Process

- Using Quantitative & Qualitative Data for Data Driven Decisions

- Heuristics Based Decisions

- Decisions Making Process in Digital World

- Leveraging Marketing Analytics for Decisions

- Creativity and Innovation in Decision Making

- Decision Making for Rural Markets

- Finance for Marketing

Leadership Levers for CMOs

Gain insight into key drivers that enable the CMO office to demonstrate leadership in aspects such as Service, Product, Pricing, Distribution and Communication both within and outside the firm.

Topics

- Product Leadership

- Sales Leadership

- Pricing Leadership

- Distribution Leadership

- Communication Leadership

- Service Leadership

- People Leadership for Marketing Leaders

Imarticus Masterclass 4 - Change Management & Grooming Second Level Leaders

Strategic Thinking for CMOs

Explore strategies for internal stakeholders to rally towards a common Vision & Mission, facilitating competitive service offering, pricing, product development and branding by leveraging competitive landscape, advanced consumer research and ethical marketing

Topics

- Role of Vision And Mission

- Understanding Competitive Landscape

- Competitive Pricing

- Competitive Product Development

- Competitive Branding

- Advance Consumer Research

- Competitive Service Offerings

- Ethics in Marketing

Imarticus Masterclass 5 - Crisis Management in this new VUCA world

New age simulation which capture the nuances of the 21st century organisation

Space: Teams operate in a market (64 squares) and understand the importance of market dynamics.

Budgets: Player's prioritize their decisions based on budgetary constraints.

Planning: Every gaming year, the teams huddle up to draw a strategic blueprint.

Dynamic Decisions: Collaborate with peers to make decisions to meet the organizational objective.

Competition: Track competitor's moves and alter strategy.

Who can participate in this Programme?

Professionals with at least 5 years of experience who want to lead marketing and become a CMO of the future. On successfully completion of the program candidates receive a completion certificate from IIm Indore.

Admission Process

Program Fee

Registration Fees*

*Registration fee includes non refundable application fee of ₹ 3000 + GST

Pay Now

FAQs

About The Program

As IIM Indore Executive alumni, participants can avail of the following benefits:

- Receipt of all program brochures and newsletters from IIM Indore (MDP Office).

- Lifelong access to a network of distinguished IIM Indore Executive Alumni.

- Access to the IIM Indore Campus Library (onsite access).

Executive Alumni Fees will be applicable as per institute policy.

The minimum education qualification for candidates to apply for this program is UG Qualification. Either Diploma (10+2+3) or Bachelor's Degree or equivalent (10+2+3) or (10+2+4) with a minimum of 50% aggregate marks.

Candidates with two years of Master's Degree or equivalent from a recognised University (such as UGC, AICTE, DEC, AIU, State Government, etc.) in any discipline with a minimum of 50% aggregate marks are preferred.

Candidates require a minimum of 5 years of work experience post‑completion of the qualifying education mentioned above.

Fees

Yes, there is. Please talk to our counsellor for more details.

#J-18808-Ljbffr