Marketing Analyst - PMO

Job Profile: Marketing Analyst / Program Manager – Pragati & AWS Skill Builder

Location: Bangalore

About Infosys – Springboard:

Infosys Springboard is a Digital literacy program launched as part of the Infosys ESG Tech for Good charter. It aims to enable students and associate communities from early education to lifelong learners by imparting digital and life skills through curated content & interventions, free of cost.

About the Role:

The Marketing Analyst will assist in developing, implementing, and analyzing marketing strategies to drive learner engagement which includes, initiation, consumption and completion of learning content / courses for Infosys Springboard. This role requires strong analytical abilities, creativity, and a keen sense of edtech market trends to ensure the offerings reach their intended audience effectively. This role collaborates with cross-functional teams and assists in managing campaigns, budgets, and vendor relationships to achieve the ESG objectives of Infosys Springboard.

Core Responsibilities:

- Manage end-to-end programs - Scheduling - Trainer coordination - Communication - Reporting - Cohort management - Stakeholder alignment

Essential Skills and Qualifications:

- Marketing Knowledge: Understanding of marketing principles, strategies, and tactics. - Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly. - Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights. - Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms. - Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. - Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams. - Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy. - Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics). - Adaptability: Comfortable working in a fast-paced, changing environment - Attitude of learning, delegating and working as a team, ranks the highest!

Educational Background:

- Master’s degree in Marketing, Business Administration, Communications, or a related field is typically required.

Experience:

- 2–4 years in program/project management, EdTech, or training operations.

Skill List:

- Program management - Communication - Stakeholder management - Reporting - Coordination