Content & Trend Specialist

Role Overview This role focuses on identifying viral formats, crafting region-relevant hooks, and ensuring our content connects deeply with diverse audiences. We are looking for a culturally aware and trend-obsessed Creative Strategist who can turn social media trends into high-performing, mass-appeal content ideas.

Key Responsibilities Trend Intelligence & Opportunity Identification Track daily trends across Instagram Reels, YouTube Shorts, and other social platforms Identify viral formats, meme trends, hooks, and emerging content patterns Translate trends into actionable content ideas for the brand Decide which type of content suits which product or campaign objective Develop high-engagement, mass-appeal content concepts that are relatable and shareable Craft strong hooks, scripts, and storytelling angles optimized for performance Regional & Cultural Relevance Understand behavioural and cultural differences across India (North, South, Metro, Tier 2 & Tier 3 markets) Create region-specific content hooks and culturally relevant communication angles Ensure content resonates with diverse audience segments Performance-Driven Creative Thinking Focus on engagement, reach, virality, and conversions — not just aesthetics Analyze content performance and refine strategies accordingly Collaborate with content creators, designers, and marketing teams to execute ideas Cross-Team Collaboration Work closely with Brand, social media, and Performance Marketing teams Guide creators, editors, and designers on content direction Ensure consistency in brand voice while maximizing engagement

Qualifications & Skills 2–5 years of experience in content strategy, creative strategy, or social media strategy Strong understanding of Instagram, YouTube, and short-form content ecosystem Deep interest in social media trends, memes, and digital culture Strong understanding of Indian audience psychology and regional nuances Ability to think in viral formats, hooks, and storytelling Analytical mindset with focus on performance metrics Strong creative thinking and idea generation skills

Preferred Background Experience working with D2C brands, consumer brands, or digital-first companies Experience in mass-market, lifestyle, beauty, FMCG, or youth-focused brands Experience working with creators, influencers, or content production teams