Marketing Data Analyst

SOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive high-quality lead generation, conversion, and reporting.

Key Responsibilities

1. Marketing Analytics & Reporting

- Analyse data from Google Analytics, Google Search Console, Meta Ads, YouTube Studio, and other digital platforms. - Build dashboards to track lead generation, funnel performance, ROI, campaign attribution, and conversion trends. - Provide insights on traffic patterns, keyword performance, and competitor benchmarks. - Forecast lead requirements and support admissions with data-backed decisions.

2. CRM & Marketing Automation

- Manage CRM platforms such as LeadSquared or HubSpot, ensuring accurate lead flow, segmentation, and scoring. - Create automation workflows for email nurturing, WhatsApp sequences, SMS reminders, and admissions workflows. - Ensure data hygiene, deduplication, and syncing across systems.

3. AI & Tech-Tool Implementation

- Work with AI tools for campaign optimization, data enrichment, and content insights. - Assist in deploying chatbots, automated email writers, or predictive scoring models. - Evaluate new tools to enhance marketing effectiveness and student engagement.

4. Campaign Execution – WhatsApp, SMS, Email

- Set up automated SMS and WhatsApp campaigns using platforms like Gupshup, Wati, Interakt, Twilio, or similar systems. - Manage email campaigns with high deliverability and strong analytics (open rate, CTR, bounce, spam score). - Coordinate campaign calendars with the admissions and marketing teams.

5. Event & Webinar Support

- Provide data insights for event targeting, student segmentation, and follow-up automation. - Track webinar performance: attendance rate, drop-off analysis, post-event conversions. - Support execution with relevant tech setup (Zoom, Google Maat, automated reminders, follow-up flows).

6. Marketing Tech Ownership

- Ensure seamless functioning of website analytics, pixels, UTM tracking, tag management, attribution systems, and integrations. - Collaborate with external partners for API integrations, automations, and technical troubleshooting.

Required Skills & Qualifications

Technical Expertise

- Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Data Studio/Looker Studio. - Advanced Excel / Sheets: pivot tables, dashboards, basic SQL (preferred). - Experience with CRM platforms (LeadSquared, HubSpot, Zoho). - Hands-on experience with WhatsApp/SMS automation tools. - Working knowledge of AI-based tools for analytics, automation, and content optimization.

Marketing Knowledge

- Understanding of digital funnels, admissions cycles, campaign attribution, and demand generation. - Comfort with A/B testing and performance optimization.

General Competencies

- Strong analytical thinking and problem-solving. - Ability to manage multiple projects and deadlines. - Comfort working with cross-functional teams (Admissions, Marketing, Tech, Vendors). - Clear communication and documentation skills.

Education & Experience

- Bachelor’s/Master’s degree in Marketing, Analytics, Data Science, Engineering, or relevant fields. - 1–4 years of experience in marketing analytics or tech-enabled marketing roles (preferably in education or digital-first organizations).