Job Description
Location: Chennai
Work Mode: Work-from-office
Who are we?
Gallabox is an AI-powered conversational automation platform built on WhatsApp and Instagram empowering businesses to turn everyday customer conversations into qualified leads, closed deals, and revenue.
Trusted by 10,000+ businesses across India, the Middle East and LATAM, Gallabox is rapidly expanding into new global markets. We operate at the intersection of messaging, AI, and revenue automation — building the toolkit that fast-growing companies use to sell, support, and scale on conversational channels.
Gallabox is backed by marquee VCs, incorporated in the US, and operates with a global footprint across Seattle, Dubai, and Chennai. We are at an early but meaningful stage of scale — where ownership is real, impact is visible, and the growth engines you build today can compound for years.
This is not a place to maintain growth. It’s a place to architect it.
What is the role?
“The best way to predict the future is to create it.” – Peter Drucker.
We’re looking for an Organic Growth Marketer who understands that content is not output but that it’s leverage.
This role sits at the intersection of user psychology, search intent, distribution, and revenue. You will build and scale Gallabox’s organic acquisition engine across SEO/AEO, website, high-intent content, lifecycle journeys, and product-led growth touchpoints.
Your mandate is simple but ambitious:
- Identify real user pain points across industries
- Craft compelling narratives around those pain points and Gallabox’s use cases
- Distribute that content intelligently
- Convert organic attention into signups, demos, and pipeline.
This is not a traffic-only role but a revenue-influencing growth role.
What would you own?
1. Organic growth strategy
- Own and scale SEO/AEO across top, mid, and bottom-of-funnel content
- Build thematic authority in conversational automation across industries
- Identify high-intent keywords that translate to demo bookings and trials.
2. Content creation across formats
You must be hands-on and strong across formats:
- Long-form SEO blogs
- High-converting landing and solution pages
- Case studies and use-case breakdowns
- Email and WhatsApp lifecycle journeys
- LinkedIn thought leadership content
- Playbooks, guides, and comparison pages
- Website messaging and product narratives
- Short- and long-form video (product explainers, demo snippets, use-case walkthroughs)
- Webinars and on-demand educational content
- Visual and interactive assets (infographics, checklists, calculators)
- Customer stories and sales enablement collateral (one-pagers, pitch decks, battlecards).
You should be able to:
- Extract sharp insights from sales calls, customer conversations, and support tickets
- Translate user pain points into compelling, conversion-oriented content
- Move seamlessly between storytelling and sharp GTM messaging.
3. Distribution and amplification
Content without distribution is noise. You will:
- Build repeatable organic distribution loops
- Repurpose content intelligently across channels
- Improve content velocity without compromising depth
- Drive organic discovery through search, LinkedIn, communities, and ecosystem partnerships.
4. Website and conversion optimization
- Continuously optimize landing pages and feature pages
- Improve traffic: signup: demo conversion rates
- Run structured growth experiments
- Partner with design and product to strengthen on-site messaging.
5. Lifecycle and PLG support
- Build and optimize email and WhatsApp journeys for leads, trials, and customers
- Improve activation and demo-to-customer conversion
- Support product-led growth initiatives through in-product messaging and content.
What makes you a strong fit?
You:
- Have 4–7 years of experience in organic growth, content-led growth, or inbound marketing in B2B SaaS
- Are exceptional at writing — clear, sharp, persuasive, and structured
- Can write both thought leadership and bottom-of-funnel commercial content
- Understand ICPs, buying triggers, objections, and buyer psychology
- Have hands-on experience with SEO strategy and execution
- Know how to use tools like GA4, Search Console, Ahrefs/Semrush, CRM and marketing automation tools
- Are deeply data-driven but creatively bold
- Have strong distribution instincts (not just publishing instincts)
- Think in terms of systems, not one-off campaigns
- Are comfortable working cross-functionally with product, sales, design, and customer success.
Bonus if you:
- Have built organic engines from near-zero
- Have experience with messaging platforms, WhatsApp marketing, or conversational commerce
- Have worked in multi-geo B2B environments.
What you will be measured on
- Organic traffic growth (quality > vanity)
- Traffic: signup conversion rate
- Demo bookings driven by organic channels
- MQLs and SQLs generated
- Activation improvements
- Lead: customer conversion impact
- Content velocity + conversion efficiency
Why this role matters
Organic is one of Gallabox’s highest-leverage growth channels. The person in this role will not just write content. They will:
- Shape how the category understands conversational automation
- Influence how prospects evaluate solutions
- Create inbound pipeline that compounds over time
Perks and benefits
- Opportunity to build and scale a high-impact growth engine in an early-stage startup
- Direct access to founders and leadership
- Real ownership with measurable business impact
- Freedom to experiment and build from first principles
- Competitive compensation + ESOPs
Even if you don’t tick every box but believe you can build a high-performance organic engine that drives real pipeline, do apply.
At Gallabox, we care deeply about craft, clarity, and customer outcomes. If you want to build and not just maintain, we’d love to talk.