Marketing Agency Leader - B2B (P&L)

The role is a leadership role in which the candidate is responsible for building, scaling, and delivering on the vision of a high-growth digital marketing business within Zensciences. The role demands a founder’s mindset, strong business acumen, and the ability to lead cross-functional teams to achieve growth and profitability. Key Responsibilities: 1. Business Ownership & Revenue Growth ● Full P&L ownership of Zensciences Digital ● Deliver revenue with profitability benchmarks ● Develop pricing models and monetization strategies across service lines

2. Strategy & Innovation ● Define and execute the 2–3 year strategic roadmap ● Innovate service offerings: productized solutions, tech-enabled services, AI interventions ● Benchmark against global agency standards to maintain competitive edge

3. Client Growth & Success ● Anchor CXO relationships with marquee clients ● Drive upsells and cross-sell opportunities across accounts ● Ensure high CSAT, retention, and advocacy metrics

4. Team Leadership & Capability Building ● Lead a growing team of 30–60 across content, media, SEO, CRM, analytics ● Define org design, hire key talent, and run a strong performance management cadence ● Foster a culture of creativity, accountability, and experimentation

5. Operational Excellence ● Establish delivery SLAs, governance routines (MBRs/QBRs), and quality benchmarks ● Partner with operations and HR to scale infrastructure, processes, and training

6. Thought Leadership & Market Positioning ● Represent Zen Digital externally through events, publications, and speaking engagements ● Drive internal evangelism for digital transformation across Zensciences’ verticals

Ideal Candidate Profile ● 15–20 years of experience in digital marketing or B2B consulting ● Proven P&L or business unit leadership experience having managed a business of minimum INR100 Cr and a team of 100 digital experts ● Deep understanding of SEO, performance, ABM, and content-led funnels ● Track record of team building, scaling operations, and client growth ● Strong executive presence and CXO relationships