Brand Manager

Brand Manager (Remote – India) Company:

Madre Integrated Engineering (MIE) Headquarters:

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About Us Madre Integrated Engineering (MIE) is a technical human resource outsourcing company serving the Oil & Gas, Infrastructure, and Industrial sectors. As part of our structured expansion and digital growth strategy, we are strengthening our global brand presence and corporate positioning. We are seeking a strategic and performance-driven

Brand Manager

to lead this initiative remotely from India.

Position Overview The Brand Manager will be responsible for developing and executing a structured digital branding strategy to enhance Madre’s visibility, credibility, and authority in the global market. This role focuses on strategic positioning, measurable growth, and brand consistency across all corporate platforms.

Key Responsibilities

1. Brand Strategy & Positioning

Develop a 6–12 month digital branding roadmap aligned with company growth objectives. Define clear brand positioning for clients, candidates, and partners. 2. Digital Presence & Authority

Strengthen Madre’s positioning across LinkedIn and corporate digital channels. Build thought-leadership visibility within manpower outsourcing and engineering sectors. Enhance global digital reach through structured content planning and strategic amplification. 3. Brand Consistency

Ensure consistent branding across Website, Social media, Recruitment campaigns, Corporate presentations and proposals Standardize communication across internal and external channels. 4. Content Governance & Execution Support

Guide internal associates in structured content planning. Develop content calendars aligned with business priorities. Support leadership branding initiatives where required.

5. Performance Tracking & Optimization

Define KPIs including engagement growth, reach, brand authority, and digital ROI. Monitor analytics and provide monthly performance reports. Recommend improvements based on measurable data insights. 6. Innovation & Growth

Continuously identify new strategies to enhance brand authority. Stay updated with B2B branding trends and digital best practices. Propose initiatives that improve corporate credibility and digital positioning.

Candidate Profile

Proven experience as a Brand Manager or Digital Brand Strategist. Strong background in B2B corporate branding. Demonstrated success in scaling digital presence strategically. Analytical mindset with strong KPI tracking capabilities. Excellent communication, planning, and leadership skills.

Why Join Us

Work closely with leadership on strategic brand development. Opportunity to build and scale a brand with long-term impact. Remote flexibility with strategic ownership.