Social Media Manager

Job Title

Senior Social Media Manager – US Market (Instagram, TikTok & Paid Growth) Company

PackTHC.com

– US-based Cannabis Packaging Brand Location

Remote (India-based candidates working on US market) Salary

₹14LPA (Fixed for the right profile; performance-based growth) Experience Required

Minimum 4+ years (Mandatory) (Candidates below this will not be considered) Role Summary

PackTHC is seeking a

Senior Social Media Manager

with deep expertise in

Instagram, TikTok, and paid social growth for the US market . This is a

strategy + execution + leadership role , not a basic posting job. You will own all major social media platforms end-to-end— driving growth, managing Meta Ads, leading content direction, and leveraging trends

to build brand authority and conversions in the US cannabis-adjacent space. Key Responsibilities

Social Media Strategy & Ownership

Own and manage

Instagram, TikTok, and all major social media platforms

end-to-end Develop and execute a

US-market-focused social media growth strategy Drive brand awareness, engagement, traffic, and conversions Ensure platform-specific content strategies (Reels, TikTok, Shorts, Stories) Instagram & TikTok Expertise (Core Requirement)

Expert in

Instagram and TikTok growth mechanics Leverage trends, audios, formats, hooks, and timing

to maximize reach Create and guide high-performing

short-form video strategies Understand US audience behavior and content consumption patterns Paid Social & Meta Ads (Mandatory)

Plan, execute, and optimize

Meta Ads (Instagram & Facebook) Manage full-funnel campaigns: Awareness → Engagement → Conversions Analyze and optimize CTR, CPM, CPC, ROAS, and creative performance Ensure compliance with platform policies for cannabis-adjacent brands Content Direction & Team Guidance

Lead and guide designers, editors, and content creators Provide

clear creative briefs, content direction, and feedback Maintain brand tone, visual consistency, and messaging Convert trends into brand-safe, conversion-focused content Analytics, Reporting & Optimization

Track and analyze platform performance weekly and monthly Identify what’s working, what’s not, and why Continuously optimize content and ads based on data and insights Share actionable growth recommendations with leadership Mandatory Requirements (Non-Negotiable)

4+ years of hands-on experience

in social media management Expert-level mastery of Instagram & TikTok Proven experience managing all major social media platforms Strong expertise in Meta Ads & paid social performance Solid understanding of US market, trends, and audience behavior Ability to work independently with full ownership and accountability Experience in DTC, eCommerce, or brand-led businesses Good to Have (Strong Advantage)

Experience with

US cannabis / CBD / cannabis-adjacent brands Knowledge of Shopify, DTC funnels, and social commerce Influencer marketing and creator collaboration experience Familiarity with content compliance and ad restrictions Why Join PackTHC

Work with a

fast-scaling US brand High ownership and strategic decision-making power Competitive salary for senior talent Creative freedom backed by performance expectations Direct impact on brand growth and revenue Who Should NOT Apply

Freshers or junior social media managers Candidates limited to only posting or scheduling content Anyone without real

Instagram, TikTok, and Meta Ads expertise