Social Media Manager

We are a leading ethnic fashion brand with a strong retail and ecommerce presence, catering to customers across India and internationally. Our product range includes sarees, lehengas, kurtis, jewellery, kidswear, and more — celebrating Indian culture through timeless fashion.

Role Overview:

We're looking for a Social Media professional to lead our brand's digital presence across Instagram, Facebook, and other platforms. This role demands someone who combines creative vision, hands-on content execution, and performance tracking to build a strong and engaging online presence.

Key Responsibilities:

- Lead the content strategy, calendar, and execution for social platforms - Supervise design and creation of daily posts, reels, and stories - Manage brand voice and narrative across all digital touchpoints - Drive engagement and community growth through DMs, comments, and trends - Plan and coordinate product shoots and influencer campaigns - Track performance metrics and continuously optimize strategy

What We're Looking For:

- 3–5 years of proven experience in social media (fashion or lifestyle brand preferred) - Excellent written and visual storytelling ability - Proficiency with Instagram, Facebook, Pinterest, YouTube Shorts - Hands-on with Canva, basic video editing tools, and analytics platforms

Bonus if you have:

- Experience in D2C brand growth - Strong eye for visual branding, photography direction, and aesthetics - Multilingual content creation (English + Hindi/Bengali preferred.