Job Description
Role: Head of Digital Businesses
Location:
Gurgaon
Experience:
15–20 years
The Opportunity
This is a defining leadership role to
build and scale the digital engine of a large, established apparel and fashion retailer with a strong national footprint of 500+ stores
.
As
Head of Digital Businesses
, you will transform a powerful offline brand into a
category-leading omnichannel digital business
. You will own growth, profitability, customer experience, and execution across
D2C platforms, marketplaces, digital marketing, e-commerce operations, and customer service,
creating a seamless bridge between physical retail and digital commerce.
This role is meant for a leader who can
marry fashion, technology, marketing, and operations
to deliver scale with speed and excellence.
Your Mandate
Build a future-ready
omnichannel e-commerce business
leveraging the strength of a large retail network.
Own and deliver
end-to-end P&L
across all online channels.
Make digital a core growth driver—not an extension of retail.
Key Responsibilities
1. D2C & Marketplace Growth
Lead and scale company-owned digital platforms with a strong focus on conversion, merchandising, personalization, and experience.
Drive marketplace leadership through assortment strategy, pricing discipline, visibility, and campaign execution.
Ensure strong alignment between online and offline merchandising and brand storytelling.
2. Omnichannel Integration
Leverage the 500+ store network to unlock omnichannel capabilities such as ship-from-store, click-and-collect, and inventory optimization.
Partner closely with retail, merchandising, and supply chain teams to create a unified commerce ecosystem.
3. Digital Marketing Leadership (Mandatory)
Own the digital marketing charter across performance marketing, SEO, CRM, retention, and growth.
Build a scalable, ROI-driven customer acquisition and lifecycle engine.
Use data and analytics to continuously improve efficiency, LTV, and customer engagement.
4. E-Commerce Operations Excellence
Oversee end-to-end e-commerce operations including order management, fulfillment, logistics, and returns.
Drive operational speed, cost efficiency, and scalability while maintaining service excellence.
Strengthen systems and processes to support high volumes and peak demand.
5. Customer Experience & Service
Own the customer experience across digital touchpoints and service channels.
Deliver consistently high customer satisfaction through fast resolution and proactive engagement.
Use customer insights to improve product, experience, and processes.
6. Leadership & Capability Building
Build and lead high-performing teams across e-commerce, digital marketing, operations, and customer service.
Instill a culture of
ownership, urgency, innovation, and execution excellence
.
Develop scalable teams and future leaders.
What You Bring
15–20 years of experience in e-commerce, digital, or omnichannel retail, preferably in
fashion / apparel / lifestyle
.
Proven experience scaling
D2C platforms and marketplace businesses
with full P&L ownership.
Strong digital marketing expertise is mandatory
—deep hands-on understanding of growth levers and ROI.
Solid understanding of apparel merchandising, inventory cycles, and seasonality.
Strong operational and customer-centric mindset.
Ability to operate in a high-growth, high-expectation retail environment.
Who Will Succeed in This Role
A
builder’s mindset
with strong retail sensibilities.
Equally comfortable with strategy and on-ground execution.
Obsessed with customer experience and brand integrity.
Energized by scale, complexity, and transformation.
