Campaign Branding Manager

Campaign Branding Manager – City Visibility & Outdoor Media Role Purpose: Responsible for end-to-end planning, execution, monitoring, and optimisation of outdoor branding campaigns to maximise city-wide visibility across hoardings, transit media, and high-impact public locations. Ensures timely updates aligned with admissions, placements, events, and institutional milestones. Key Responsibilities 1. City Branding Strategy Develop city-wide outdoor branding plans aligned with the annual marketing and admissions calendar. Identify high-visibility zones: arterial roads, junctions, education hubs, IT parks, malls, hospitals, airports, bus terminals, metro stations, and high-footfall areas. Map and prioritise branding zones (Tier 1 / Tier 2 / Seasonal). 2. Hoarding Planning & Deployment Finalise hoarding locations based on traffic density, dwell time, student/parent movement, catchment and feeder areas. Coordinate with vendors and civic authorities for site feasibility, permissions, compliance, and installation timelines. 3. Campaign Calendar & Creative Rotation Plan hoarding changes for admissions launch, deadlines, scholarships, placements, results, and rankings. Ensure creative refresh cycles and structured content sequencing (teaser → core message → urgency). 4. Content & Brand Governance Coordinate with marketing/creative teams for artwork briefs, message clarity, brand tone, and visual identity. Ensure accuracy of dates, helpline numbers, QR codes, and website links; manage urgent corrections if required. 5. Vendor & Budget Management Manage outdoor media agencies, printers, installers, and maintenance partners. Negotiate rates, optimise cost vs visibility ROI, and track budgets, invoices, and campaign-wise spends. 6. Monitoring, Audits & Reporting Conduct physical audits for visibility, damage, wear & tear, and illumination (day/night). Maintain a live tracker of location, campaign theme, installation date, and replacement timelines. Share monthly visibility and effectiveness reports with leadership. 7. Cross-Functional Coordination Work closely with Admissions, Placements, Digital Marketing, PR, and Events teams. Ensure outdoor branding reinforces digital and on-ground campaigns. Desired Skills & Competencies Strong expertise in outdoor advertising and city media planning Excellent execution, vendor management, and coordination skills Strong eye for branding impact and message recall Data-driven approach to visibility tracking and ROI Qualification & Experience MBA / PG in Marketing, Mass Communication, or Advertising 8–10 years’ experience in outdoor branding, campaign management, or large-scale visibility projects Prior experience with education, real estate, or large consumer brands preferred