Digital Marketing Manager

Key Responsibilities

1. Digital & Social Media Management

- Own social media strategy and execution for: - Plastics For Change brand channels - Leadership / founder profiles (LinkedIn-focused) - Define content pillars, tone of voice, and platform strategies - Translate leadership insights, field stories, certifications, and partnerships into compelling digital narratives - Manage content calendars, publishing, community engagement, and analytics - Ensure sensitivity, authenticity, and credibility in all storytelling

2. Public Relations & Media Management

- Drive in-house PR strategy and execution - Build and manage relationships with journalists, editors, and publications - Draft and pitch press releases, opinion pieces, and impact stories - Secure earned media across sustainability, CSR, business, and packaging domains - Coordinate interviews and thought leadership placements for leadership - Track and report PR outcomes and media impact

3. Influencer & Thought-Leader Partnerships

- Identify, onboard, and manage influencers and industry voices aligned with sustainability and impact - Design influencer campaigns with clear objectives and ethical guidelines - Manage briefs, timelines, approvals, and performance tracking - Build long-term influencer partnerships rather than one-off activations

4. Campaign & Growth Marketing

- Plan and execute integrated digital campaigns for webinars, certifications, raw material offerings, and partnerships - Coordinate newsletter campaigns - Track leads, engagement, and campaign performance - Support sales teams with targeted digital lead generation initiatives

5. Event, Webinar & Brand Visibility

- Lead digital amplification for exhibitions, trade shows, and industry events - Manage webinar promotions, registrations, and post-event follow-ups - Coordinate content capture and PR visibility around events

6. Brand Governance & Vendor Management

- Own brand voice, digital guidelines, and storytelling standards - Manage designers, videographers, freelancers, and agencies - Review and approve all digital and PR assets - Ensure brand consistency across platforms and partners

Qualifications & Experience

- Bachelor’s degree in marketing, Communications, PR, or related fields - 4–6 years of hands-on experience in digital marketing, social media, PR, or brand roles - Demonstrated experience managing both strategy and execution - Strong writing, editing, and storytelling skills - Exposure to sustainability or purpose-led brands is a strong advantage