Social Media Manager (Mid-Level)

Company:

SUYU India

Location:

Hyderabad (On-site preferred) Experience:

3–5 years Employment Type:

Full-time

About the Role: We are looking for a creative and execution-focused Meta Ads Expert to build SUYU into a strong skincare voice on Instagram and other platforms. This role is critical for organic growth, brand storytelling, and supporting paid creative initiatives.

Role Overview: You will own SUYU’s social presence end-to-end, including content planning, execution, community management, and coordination with performance marketing for ad creatives.

Key Responsibilities

Content Strategy and Planning: Build a monthly content calendar aligned with launches and campaigns Plan reels, carousels, stories, and educational content Develop strong skincare storytelling and brand voice Identify trends relevant to beauty and skincare

Execution: Manage daily posting across Instagram and other relevant platforms Coordinate with designers and video editors Ensure consistent visual identity and tone of voice Support UGC sourcing and creator coordination

Growth and Engagement: Improve engagement rate and follower growth quality Manage comments, direct messages, and community interactions Run influencer seeding and collaborations Track content performance including saves, shares, and clicks

Performance Support: Work closely with the performance team on ad creatives Identify high-performing organic content for paid scaling Share weekly social performance insights

Must-Have Requirements: 3–5 years managing social media for D2C or consumer brands Strong understanding of Instagram and Reels Experience in skincare or beauty category preferred Strong copywriting skills Understanding of content that drives conversion, not just aesthetics Basic understanding of performance marketing is an added advantage

Good-to-Have: Existing creator or influencer network UGC coordination experience Basic design sense Familiarity with Canva or basic editing tools

Success Metrics: Engagement rate Quality follower growth Content saves and shares UGC pipeline strength Contribution to paid creative performance

Compensation: Competitive salary based on experience.