Head of Brand Marketing (FMCG)

Client Industry Client industry:

Our client is the leader of

Ceramic Table Wear manufacturer

in Indonesia. Currently looking for a

Head of Brand Marketing with extensive experience in the FMCG.

Responsibilities Develop and execute data-driven sales and marketing strategies to achieve company targets and drive sustainable growth in the ceramic tableware sector.

Identify market opportunities, analyze sales trends, set realistic KPIs, and build a strong sales pipeline while managing prospect conversion strategies.

Strengthen and maintain relationships with distributors and key partners, ensuring smooth sales operations across all channels.

Lead brand and marketing initiatives by analyzing customer insights, monitoring competitors, and managing digital, offline, and social media campaigns.

Utilize SEO, PPC, email marketing, and other digital tools to boost sales leads and marketing effectiveness.

Oversee sales and marketing budgets, track performance metrics, and provide regular reports and insights to senior management.

Collaborate effectively with cross-functional teams (product, operations, finance) to ensure alignment of commercial strategies.

Lead, coach, and develop the sales team, including recruitment, training, performance management, and capability building.

Requirements Bachelor’s degree in

Marketing, Business, or a related field .

10+ years of experience

in brand and marketing functions, ( min. 5 years of leadership experience

managing teams, agencies, and cross-functional stakeholders).

Proven ability to

develop and lead end-to-end brand strategies

across

B2B and B2C , strengthening brand positioning, awareness, and long-term equity.

Strong expertise in

integrated marketing communications , overseeing

digital, performance (SEO/SEM), social, content, and offline branding , ensuring alignment with brand objectives.

Deep understanding of

consumer insights, customer journey, and brand experience , with experience engaging modern audiences including

Gen Z.

Strategic and data-driven mindset, with experience using

market research, brand metrics, CRM, and analytics

to measure impact and guide decision-making.

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