Acquisition Marketing Manager – Japan

BettingJobs

is working with a new service provider within the iGaming industry who are looking for an

Acquisition Marketing Manager – Japan

to join their team based

remotely .

Key Responsibilities: Develop and execute acquisition strategies tailored to the Japanese market Plan, launch, and optimize paid acquisition campaigns (Google, Meta, DSPs, local ad networks, affiliates, influencers, etc.) Manage acquisition funnels from first touch to conversion, focusing on CPA, LTV, and ROI Collaborate with affiliate partners, media buyers, and external agencies Analyse campaign performance and produce actionable insights and reports Test new channels, creatives, and landing pages to improve conversion rates Monitor competitor activity and market trends in Japan’s iGaming landscape Ensure all marketing activities align with local regulations and compliance requirements Work closely with Product, CRM, and Retention teams to maximise player value

Requirements: 3+ years of experience in acquisition or performance marketing Proven experience within iGaming, online gambling, or related high-growth digital industries Strong understanding of the digital marketing ecosystem Hands-on experience with paid media platforms and tracking tools Data-driven mindset with strong analytical and optimization skills Experience working with affiliates and performance-based partnerships Ability to manage budgets and scale campaigns efficiently Fluent in Japanese; professional working proficiency in English Self-starter mentality with the ability to thrive in a fast-paced, startup environment