Performance Marketing Specialist

Join to apply for the

Performance Marketing Specialist

role at

Gratyo® Global Awards Winning Practical Business Coaching .

Pay range This range is provided by Gratyo®. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Responsibilities

Develop Performance Marketing Strategies focused on conversion (not just traffic, engagement & awareness) across platforms such as Meta, Google, YouTube, TikTok, etc., to generate high-quality leads and potential customers.

Manage Advertising & Promotion (A&P) budgets worth billions per marketing campaign annually, aiming for efficient and effective acquisition cost.

Create, manage, and execute digital marketing paid ad strategies including Meta Ads, Instagram Ads, Facebook Ads, TikTok Ads, Google Ads, and YouTube Ads — from trend research, advertising strategy, budgeting, sales monitoring, to tracking and reporting.

Coordinate with and monitor digital agencies to ensure performance conversion strategies are executed well, tracking KPIs like CPP/CPR/CAC and campaign ROI/ROAS.

Analyze data from analytics tools to continuously improve lead quality and campaign effectiveness.

Collaborate cross‑divisionally with Marketing & Branding, Business Development, and Sales teams to ensure digital marketing strategies are cohesive and impactful.

Requirements

Minimum Bachelor’s Degree (S1), with at least 3 years of experience as a Performance Marketing Specialist handling multiple campaigns with tens of million budget per campaign/month.

Experience in a digital performance agency is a strong plus.

Deep understanding of paid ads conversion tracking, including Meta Pixel/Datasets, UTM, and Google Tag Manager.

Proficient in using analytics tools such as Google Analytics, Facebook Analytics, etc., to analyze campaign performance.

Experience in building landing pages using WordPress, including Contact Form plugins and Elementor implementation.

Basic knowledge of SEO (On‑Page Optimization).

Skilled in SMM, SEM, and data‑centric analysis (advanced in Excel) to optimize ads, measure KPIs, reduce CPP/CAC/CPR, and maximize ROI.

Placement will be at Gratyo® Headquarters – Mall of Indonesia Office Complex, Kelapa Gading, North Jakarta.

Benefits

Monthly Variable Bonus: Based on company & individual performance (for Sales & Non‑Sales).

Quarterly Team Celebration & Annual Rewards Holiday Trip.

Annual Bonus: Berdasarkan company & individual performance.

Medical Allowance.

Dental Allowance.

BPJS.

Seniority level Mid‑Senior level

Employment type Full‑time

Job Function Marketing and Sales

Industries Business Consulting and Services

If you're not just looking for a job but also want to grow together with the company and in life, send your latest CV now, before January 5, 2026!

All CVs will be handled strictly confidentially, and only shortlisted candidates will be contacted.

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