Job Description
Deskripsi Pekerjaan / Key Responsibilities
Localize global marketing calendars into Indonesia-specific activation plans.
Ensure campaigns reflect brand codes while resonating with Indonesian consumers.
Monitor competitor activity.
Provide insights on Indonesian consumer behavior, Gen Z luxury trends, and HNWI shopping patterns.
Campaign Implementation
Lead on‑ground execution of seasonal brand campaigns, maintaining brand tone & elegance.
Coordinate with landlords for media placements and mall collaborations.
Events & Client Engagement
Organize premium events: product launches, clienteling experiences, media previews, etc. Work closely with merchandising & operation teams to elevate the omni‑channel journey.
Ensure events uphold brand standards.
Digital Marketing
Build digital campaign plans aligned with brand launches and key retail moments (Ramadan / Lebaran, year‑end gifting, etc).
Set clear objectives and KPIs for upper funnel (reach, video views, engagement) and lower funnel (traffic, conversion, ROAS, cost per visit).
Oversee and optimize paid social (especially TikTok & Meta) and search & retargeting.
Ensure campaigns support e‑commerce performance, store traffic, and retail priorities.
PR & Media Relations
Work with PR team to secure placements in top Indonesian publications and platforms.
Manage press samples and ensure accurate representation of product names, prices, and seasonal stories.
Support media planning and coordinate advertorials, interviews, and brand features.
Retail, CRM & Client Development
Partner with CRM teams to execute CRM programs for clients, including appointment setting, gifting, and loyalty‑building activities.
Budget, Operations & Reporting
Budget development, management and cost tracking.
Prepare campaign performance reports, monthly dashboards, and market insights for regional HQ.
Ensure all activations meet brand compliance and Indonesia retail regulations.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.
4–5 years of marketing experience in luxury fashion, beauty, or premium lifestyle brands within Indonesia.
Strong knowledge of Indonesia’s luxury consumer landscape, malls, media, and influencer ecosystem.
Experience in event management, digital marketing, PR, or brand activation.
Excellent communication skills in English and Bahasa Indonesia.
Strong project management, time management, and stakeholder coordination skills.
Kanmo Group was formed in 2005 as a subsidiary of the K. Aloomall Group focusing on retail distribution in Indonesia and the Indian sub‑continent.
Brands under the Group include Mothercare, Early Learning Centre, Gingersnaps, Justice, COACH, Karen Millen, Coast, Women’secret, Thomas Sabo, Nike Young Athletes, Wilio, Havaianas & Travel Gallery.
With over 13 years of operations, Kanmo Group operates nearly 200 stores in Indonesia with a market leadership position in kids and baby segment, serving tens of thousands of customers monthly. The group has since extended its retail portfolio to include brands in fashion and accessories category, grew its distribution business and added travel retail to its growing portfolio. In 2017, Kanmo expanded its retail presence in footwear by acquiring the sole distributorship of the global brand Havaianas and launching the concept footwear store for kids, Wilio.
Visit our company website: www.kanmogroup.com.
Follow our Instagram account @kanmo.career
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