Brand Manager (Mooimom Brand)

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Mooimom is looking for a

Brand Manager

who is passionate about building a strong, trusted brand in the

Mom & Baby industry .

You will play a key role in shaping brand strategy, driving growth, and ensuring consistent brand execution across all channels.

What You’ll Do

Develop and execute

end-to-end brand & marketing strategies

aligned with business goals

Define

brand positioning

and ensure consistency across online & offline channels

Conduct

market & competitor analysis

to identify growth opportunities

Lead

digital & social media campaigns , including content direction and brand storytelling

Build and manage

KOL, affiliate and partnerships

to increase brand visibility

Create and execute

Go-To-Market strategies

(timeline, budget, campaign plan)

Manage marketing budgets and optimize ROI

Track and analyze brand performance (awareness, preference, satisfaction, CAC, conversion)

Lead

brand activations, expos, and offline events

Collaborate closely with

Sales & Channel teams

to support revenue targets

What We’re Looking For

Bachelor’s degree in Marketing or related field

3–5 years experience as a Brand Manager

(Retail / FMCG experience is a must; Mom & Baby is a plus)

Strong

data-driven & analytical mindset

Solid understanding of

branding, GTM strategy, and campaign execution

Hands-on experience with

B2C digital marketing channels

(social media, SEO/SEM, email)

Strong communication skills (English written & spoken)

Agile, proactive, and able to thrive in a fast-paced environment

Willing to work

WFO in Kelapa Gading

Available to join immediately

is a plus

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries Retail and Retail Apparel and Fashion

Referrals increase your chances of interviewing at TNP Group (Mooimom) by 2x

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