Social Media & Digital Specialist

Job Overview The Digital & Social Media Specialist will be responsible for leading the digital and social media presence of two brand accounts, driving both engagement and conversion through strategic, storytelling-based content and performance marketing.

Requirements

5–7 years of experience in managing brand communication across platforms

Creating narratives that connect emotionally with audiences, and executing paid digital campaigns that deliver measurable results

Candidate excels at balancing creativity with analytical thinking, bringing both brand-building and performance-focused experience

Give support to e‑commerce activation across marketplace platforms to ensure digital efforts effectively drive traffic and conversion

Key Responsibilities

Lead Social Media Strategy and Execution: develop and manage digital and social media strategies for two brand accounts

Oversee content posting, KOL management, and platform performance

Brand Storytelling and Content Management: craft and oversee compelling brand stories across social platforms (Instagram, TikTok, X, YouTube, etc.)

Partner with creative and brand teams to deliver engaging narrative‑driven content

Performance Marketing: manage and optimize paid media campaigns across Meta, Google, TikTok, etc.; analyze campaign metrics to improve ROI & meet targets like CTR, ROAS, & conversions

Analytics and Reporting: track social media performance and audience behaviors using analytics tools; produce monthly reports with insights and recommendations for improvement

Cross‑functional Collaboration: work closely with internal teams to align digital campaigns with brand and business goals; ensure consistent brand tone and identity across digital channels

E‑commerce & Marketplace Support: coordinate with the e‑commerce team to support marketplace campaigns (Tokopedia, Shopee, etc.); develop content and digital pushes that drive marketplace traffic and sales; ensure alignment between social campaigns and marketplace promotional calendars

Company: PT Pacific Lubritama Indonesia

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