SMM (Social Media Manager)

VKD Lifestyle Indonesia begins with a question: how many people around you wear glasses? More than 40% of people in Indonesia wear glasses, but have you ever heard of people talking about eyewear beyond its mere function? Unlike other fashion items, eyewear is often seen for its function only, without caring about why, how, and for whom they are made. In the end, this is what happens: people need eyewear, but only a few genuinely care about the eyewear they own. At VKD Lifestyle Indonesia, we believe that eyewear goes beyond its functionality. It is a symbol of lifestyle and passion. Our spirit grows from fulfilling the need for eyewear that can capture the authenticity of the wearer. For us, eyewear is a partner that can bring us along to dig, chase, and finally find things that make us feel more alive each day. If you have the same concern as us, begin your journey with VKD Lifestyle Indonesia today. Currently we are hiring

Social Media Manager . Are you the one who fit with us? WHAT YOU’LL DO

Content:

Produce IG posts/Stories/Reels & TikTok; write on-brand captions for urban professionals, socially active audiences, and style-conscious Millennial/Gen Z; collaborate with creators/designers. Strategy & Calendar:

Own the cross-brand content calendar; balance product, UGC, lifestyle, and campaigns; tap trends; align with seasonal drops, collabs, and events. Community & KOL:

Monitor daily; reply to comments/DMs; identify/manage influencers & micro-influencers; surface community insights. Publishing & Analytics:

Schedule posts; track reach, engagement, CTR, conversion; deliver monthly reports with clear actions. Campaigns:

Develop integrated campaigns (social, influencers, content, experiential); brief and co-create assets with creative teams. Cross-Functional:

Sync with product, design, and ops; feed market/consumer input into product roadmaps. REQUIREMENTS

4+ years managing social & digital strategy; Bachelor’s preferred. Technical & Creative Skills Leadership & Team Management Skills Highly organized, deadline-driven; independent yet collaborative; adaptable. Strong grasp of IG/TikTok algorithms, trends, and best practices; platform-savvy (FB, YouTube). Excellent English writing/communication; sharp design sense and basic design principles. Community management experience; literacy in SEO, web traffic, and social KPIs. Self-driven, strong critical thinking & problem-solving. Proficient in Google Slides. Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing and Sales Industries

Retail

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