CRM Specialist

Responsibilities

Develop, manage, and continuously improve the CRM database to ensure accurate and up-to-date customer data

Design and manage customer lifecycle (CRM cycle) strategies to maintain and nurture customer relationships

Maintain customer engagement through targeted CRM initiatives, personalized communication, and relevant content

Plan and execute CRM programs to increase customer retention and loyalty

Activate and manage customer groups or communities as part of CRM programs (e.g., WhatsApp groups, Telegram, or other platforms)

Drive engagement within customer groups by running CRM activities, campaigns, and exclusive programs

Analyze CRM performance, customer engagement, and program effectiveness to generate insights

Collaborate with internal teams to align CRM programs with business and marketing objectives

Job Qualifications

Bachelor’s degree in Marketing, Business, Information Systems, or a related field

1–3 years of experience in CRM, Customer Engagement, or Customer Experience roles

Experience in developing and managing CRM databases and customer lifecycle programs

Strong understanding of customer retention, engagement strategies, and CRM best practices

Experience managing customer communities or engagement groups is a plus

Analytical, detail-oriented, and highly organized

Strong communication and stakeholder management skills

Experience running customer engagement programs or loyalty initiatives

Experience handling community-based CRM activities

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