Job Description
Position Summary
VinFast is seeking a visionary and results-oriented Chief Executive Officer (CEO) to lead VinFast E-scooter in Indonesia, driving the company’s mission to accelerate the transition to sustainable, electric urban mobility.
The ideal candidate will combine deep strategic acumen with operational excellence — capable of leading a fast-growing, innovation-driven organization across R&D, manufacturing, sales, network development & marketing.
As the division’s top executive, the CEO will define the business roadmap, inspire a high-performing team, and deliver breakthrough results in domestic markets.
Objectives of this Role
Be the public and strategic face of VinFast’s E-Scooter business, representing the company with partners, investors, regulators, and the media.
Lead the overall strategy, P&L, and organizational performance of the E-Scooter Division across all markets.
Drive the execution of business plans that expand VinFast’s footprint in the electric two-wheeler segment.
Oversee R&D, production, marketing, and commercial operations to ensure sustainable profitability and innovation leadership.
Foster an inspiring, collaborative, and high-performance culture aligned with VinFast’s Indonesia values of innovation, speed, and customer-centricity.
Key Responsibilities
Strategic Leadership:
Develop and implement long-term business strategies, market entry plans, and product portfolios to achieve sales growth and brand dominance in the e-scooter category.
Commercial Management:
Lead sales, distribution, and marketing initiatives to maximize market share and customer satisfaction. Oversee retail financing partnerships, dealer network performance, and brand campaigns.
Operational Excellence:
Oversee manufacturing efficiency, supply chain optimization, and quality control to meet production and delivery goals.
Financial Oversight:
Manage divisional P&L, budgets, and investments to ensure financial health and return on capital.
Team Leadership:
Build, coach, and empower a high-performing leadership team across Sales, Dealer network Development, Sales Operation & Marketing.
Stakeholder Engagement:
Represent VinFast E-Scooter with government agencies, strategic partners, and global collaborators in sustainability and EV innovation.
4
Requirements
Required Skills and Qualifications
Strong background in the two-wheeler or broader mobility industry, with a solid understanding of local and regional markets.
Minimum 15 years of leadership experience, including at least 5 years in a C-suite or business-unit head role.
Proven success in P&L management, strategic execution, and organizational scaling.
Expertise in corporate finance, manufacturing operations, and global supply chains.
Demonstrated ability to lead cross-functional, multicultural teams and drive results under pressure.
Excellent relationship-building skills with dealers, distributors, and business partners.
Outstanding communication, negotiation, and stakeholder-management skills.
Fluent in English
Preferred Skills and Qualifications
Master’s degree (MBA, Engineering, or related field).
Strong analytical mindset with hands-on project management skills.
Entrepreneurial, agile, and purpose-driven leadership style.
