Search Engine Optimization Manager

We are looking for an SEO/GEO Manager in Bali. Since 1999, we have been developing digital strategies, delivering websites and web applications for a broad range of clients, including Melbourne Airport, MCG, Nintendo, Beyond Blue, Fred Hollows, and well-known Australian brands. We are proud of the work we produce, and we're even prouder of our team. The team are experts in their field working across digital transformation, user research, design, development, and infrastructure. The team have won many awards and are known for their expertise.

We're an agency of choice for top digital talent, and we believe in investing in our people first. We've been certified as a Great Place to Work and are a certified B-Corp. We are a team of 88 talented and passionate people that are committed to making brighter digital experiences.

Join our growing SEO team in Bali! If you love SEO and are curious about the new frontier of Generative Engine Optimisation (GEO), this role will put you at the center of where search is heading. You’ll have the opportunity to make a real impact on major organisations' visibility strategies whilst deepening your expertise in how AI-powered search is reshaping discovery and engagement.

About the Role As part of Luminary’s strategy team, you’ll collaborate with specialists in content, strategy, analytics, UX, design, and development to deliver high-quality SEO and GEO outcomes for a diverse range of clients. Supported by the SEO Principal and Producers, you’ll be trusted to manage retainers and project-based SEO and GEO work, combining technical depth with strategic thinking and the ability to communicate insights clearly and persuasively. You’ll play an active role in helping clients understand the evolution of search, translating complex ideas into simple language that builds confidence and drives action. The role focuses on the SEO functions you are used to, as well as emerging GEO activities, such as:

SEO

Conduct keyword research and analyse search behaviour and opportunities

Define and implement on-page optimisation strategies

Lead audits, technical recommendations, and data-driven reporting

Monitor site performance and identify opportunities for improvement

Stay up to date with evolving best practices and algorithmic trends

GEO (Preferable but not essential)

Advise clients on the shift toward AI-powered search and summarisation engines

Produce visibility benchmark reports and performance analyses

Optimise content for both traditional and generative search environments

Support AI-friendly copywriting and content-design practices

Implement or guide schema and technical improvements that enhance machine readability and visibility in AI systems

Contribute to internal GEO knowledge-sharing and capability building

Skills and experience

5+ years’ experience in SEO strategy and delivery

Experience in an agency environment with the ability to manage multiple clients and priorities

Demonstrated understanding of generative engine optimisation and AI-driven search - we understand that you might require some upskilling in this area, which we are able to provide

Proven ability to lead client presentations and discussions, supported by strong written skills

Experience with site migrations, redesigns, and large-scale content optimisation

Strong analytical and reporting skills using GA4, Search Console, and SEO suites such as SEMrush, Ahrefs, or Screaming Frog

Curious, analytical mindset with the ability to connect data, content, and strategy

Collaborative approach, comfortable working across teams to deliver the best client outcome, not just the “SEO” outcome

Comfort with Google Analytics/Website Analytics would be ideal, but not essential

Submission Tips Please provide a one-page cover letter explaining what skills you will bring to the role and why you would be a great fit with Luminary. Using AI to assist you to complete this is fine, but ensure that you make the letter your own.

The future is Bright with diversity, equity, and inclusion! One of Luminary's core Values is People. We are committed to building a culture of empathy, tolerance, and inclusion, and we believe strongly in the power that each and every voice can bring to collaboration, problem-solving, and innovation. We strive to create workplaces that reflect the communities we serve, foster respect, and deepen our understanding.

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