Social Media Specialist

Responsibilities

Maintain an organized digital content library (images, videos, infographics, publications) for internal and external use.

Ensure proper metadata tagging, version control, and asset compliance with corporate branding.

Coordinate with internal creative team and content team to ensure content availability before campaign launches.

Assist in scheduling, uploading, and quality-checking content on corporate channels (website, LinkedIn, YouTube, Instagram).

Support proofreading, formatting, and optimizing content for consistency and engagement.

Ensure timely publication aligned with campaign timelines and communication calendar.

Monitor and analyze the performance of published content across platforms.

Generate weekly and monthly reports on content reach, engagement, and conversion.

Provide actionable insights and recommendations based on data to improve future content planning.

Requirements

Bachelor’s degree in Communications, Marketing, Information Management, or related field.

2–3 years experience in digital content management, corporate communications, or social media analytics.

Familiar with tools like Google Analytics, Meta Business Suite, Hootsuite, or equivalent.

Proficient in Microsoft Office, especially Excel and PowerPoint.

Basic understanding of branding, corporate tone of voice, and stakeholder communication

Placement: Bintaro, South Tangerang

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