eCommerce Performance Marketing Assistant Manager

The Company iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient‑centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market‑leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.

The Opportunity We currently have an opportunity for a eCommerce Performance Marketing Assistant Manager to join our eCommerce team on a full‑time basis. Reporting to the E‑Commerce Performance Marketing Manager, the core focus of the role is to lead the planning, execution, and ongoing optimisation of performance marketing activities in close partnership with our eCommerce Market Heads. Generating high‑quality traffic and driving measurable eCommerce growth across multiple markets in our AMENA region (Asia, the Middle East, North Africa, and Europe). Manage campaigns across multiple media channels including META platforms and onsite eCommerce advertising with a particular emphasis on scaling and optimising affiliate marketing as a major growth lever. Ensure that all campaigns are strategically aligned, efficiently managed, and deliver impactful results across digital platforms, with a strong focus on attracting and converting high‑value audiences.

Key accountabilities and performance indicators include:

Transition & Strategy: Led the shift from agency‑managed to in‑house performance marketing across AMENA markets, ensuring seamless operations and strategic alignment with regional growth objectives.

Campaign Management & Growth: Designed and executed market‑specific performance marketing strategies across AMENA (Asia, Middle East, North Africa, and Europe), driving high‑quality traffic and measurable eCommerce impact. Owned end‑to‑end paid media campaigns on Lazada, Shopee, TikTok, Amazon, and Noon Minutes—optimising ROAS, maximising conversions, and scaling sales performance.

Data‑Driven Optimisation: Managed budgets and leveraged analytics to continuously improve campaign efficiency, accelerate growth, and uncover new opportunities using tools like Power BI.

Affiliate & Growth Innovation: Scaled affiliate marketing programmes and led strategic engagement with affiliate agencies—strengthening partnerships, optimising commission models, and driving profitability improvements to maximise ROI. Piloted new media channels and strategic growth levers to unlock new audiences, expand traffic reach, and elevate campaign effectiveness.

Insights & Reporting: Delivered actionable performance insights to eCommerce Market Heads and regional stakeholders, enabling agile decision‑making and sustained growth.

What Makes This Role Exciting

Lead and manage multi‑market performance marketing campaigns across the AMENA region (Asia, the Middle East, North Africa, and Europe), gaining hands‑on exposure to diverse consumer behaviours, market dynamics, and platform‑specific performance strategies that drive measurable business outcomes.

Drive measurable impact across leading eCommerce and digital platforms including Amazon, Lazada, Shopee, TikTok Shop, and Noon Minutes by optimising campaigns that directly influence sales growth and brand visibility.

Uncover what makes content resonate—from viral moments to high‑converting campaigns—and transform those insights into powerful affiliate marketing strategies.

Join a dynamic, performance‑driven regional team that leverages data‑led strategies to accelerate e‑commerce growth across markets.

About You To be successful in this role, you will possess the following

Bachelor’s, Master’s degree, or MBA in Business, Marketing, or related field.

3–5 years of hands‑on performance marketing experience, including proven success in managing Amazon Ads campaigns—covering setup, targeting, bidding optimisation, and performance analysis to drive sales growth and ROI.

Experience managing multi‑platform campaigns across Google, Meta, TikTok, Lazada, Shopee, and Noon Minutes is a plus.

Strong proficiency in analytics tools such as Power BI, Looker Studio, or similar platforms, with the ability to gather, process, and visualise data to inform business decisions.

Proven ability to interpret complex data, optimise budgets, and deliver actionable insights for strategic decisions.

Solid understanding of B2C performance marketing channels, including display and native advertising, search engine marketing, and eCommerce marketplace advertising.

Hands‑on experience in affiliate marketing management and/or collaboration with affiliate agencies or media platforms is a plus.

Proficiency in MS Excel and PowerPoint.

Good command of English (spoken and written).

Personal Attributes

Analytical & Data‑Driven: Expert in interpreting complex data, identifying trends, and making informed decisions; digitally curious and proactive in adopting emerging tools and marketing trends.

Leadership & Collaboration: Demonstrates initiative and ownership in driving projects across diverse markets and platforms; builds alignment and influences outcomes within cross‑functional regional teams.

Adaptability & Solutions Focus: Thrives in dynamic environments, managing shifting priorities with a solution‑oriented mindset and a positive, can‑do attitude.

Additional Requirements / Working Conditions

Adhere to company values at all times.

If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please apply today! We want you to join us in our pursuit of healthy living.

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