Senior Analyst, Performance Marketing

Job De ion

Develop and implement comprehensive display advertising strategies that align with overall marketing and business objectives.

Lead the planning, execution, and optimization of display campaigns across various platforms (Google Display Network, YouTube, Meta, TikTok, programmatic networks, etc.)

Oversee end-to-end management of display campaigns, from creative development to media buying and performance analysis.

Conduct a thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.

Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.

Identify optimization opportunities/growth, and analyze the impact and effort required

Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives

Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising

Develop and maintain a testing roadmap to continuously improve campaign effectiveness

Capable of leading and managing small to medium projects with minimal supervision, which can potentially create value for the whole team

Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.

Job Requirements

Graduated from a reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field.

5+ years of experience in digital marketing with expertise in digital app business is a plus

Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)

Experience with A/B testing and performance optimization techniques

Proven track record of managing a team and optimizing display advertising campaigns

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