Loyalty Manager

WE ARE HIRING Loyalty Manager – Fuel Retail

We are a fast-growing

fuel retail company

operating a nationwide network of service stations (SPBU) and Head Office operations. We are currently seeking a highly competent and hands-on professional to join our Marketing Team.

About the Role We are seeking a strategic and data-driven

Loyalty Manager

to design, manage, and continuously enhance our fuel station customer loyalty programs. This role is responsible for increasing customer retention, visit frequency, transaction value, and driving sustainable growth across both fuel and non-fuel retail (NFR) businesses. The ideal candidate combines strong analytical capabilities with commercial acumen and cross-functional leadership.

Key Responsibilities 1. Loyalty Strategy Develop and execute the overall loyalty strategy and roadmap (points system, membership tiers, rewards, partnerships). Design integrated loyalty schemes across fuel and non-fuel retail (F&B, convenience store, and other services). Define competitive and sustainable earning & redemption mechanisms. Manage and expand partnerships with external stakeholders to strengthen the loyalty value proposition. Continuously evaluate and improve loyalty programs based on performance insights.

2. Data, Analytics & Insights Lead customer data analysis initiatives and supervise analytics activities within the team. Translate customer insights into data-driven loyalty campaigns and strategic decisions. Develop customer segmentation and personalized promotional strategies. Monitor loyalty performance through dashboards and periodic reporting. Ensure customer data quality, security, and compliance with company policies.

3. Program Implementation & Cross-Functional Coordination Coordinate loyalty program implementation with Retail Operations teams. Collaborate closely with Brand & Communication, CRM, and Marketing teams for campaign execution. Work with IT to enhance and maintain loyalty systems and platforms. Lead pilot programs and nationwide roll-outs. Address operational issues and customer complaints related to loyalty programs.

4. Budget Management Develop and manage loyalty program budgets in collaboration with internal stakeholders. Ensure effective and accountable budget utilization. Initiate cost-efficiency improvements while maintaining program impact.

5. Reporting & Governance Prepare and present loyalty performance reports to management. Ensure compliance with SOPs, Delegation of Authority (DoA), and applicable regulations.

Qualifications Bachelor’s degree in Marketing, Business, Data Analytics, or related field. Minimum 5–7 years of experience in loyalty, CRM, retail marketing, or related roles. Experience in fuel retail, FMCG, or multi-outlet retail is highly preferred. Strong analytical and data interpretation skills. Experience working with CRM systems, loyalty platforms, and dashboards. Proven ability to manage cross-functional stakeholders. Strong project management and execution capability.

What We Offer Opportunity to lead and shape a national loyalty strategy. Collaborative and fast-paced retail environment.

If you are passionate about customer engagement, data-driven strategy, and retail growth, you are invited to apply the role.