Business Development Manager

Job Title:

Business Development Manager – Medical Tourism Location:

Jakarta, Indonesia

Role Summary: We are seeking an experienced and entrepreneurial Business Development Manager to lead medical tourism outreach in Indonesia. This role focuses on driving patient referrals and establishing a local referral center to support end-to-end patient coordination. The position plays a pivotal role in growing presence and building reputation in the Indonesian market.

Key Responsibilities: 1. Marketing Strategy & Patient Acquisition Develop and execute localized B2C and B2B marketing campaigns to promote hospital specialties and services. Create patient education content, lead generation funnels, and targeted outreach programs across digital, social media, and offline channels. Organize awareness events, webinars, and health talks to engage prospective patients and communities. 2. Partnership & Ecosystem Development Build and manage strong referral networks with local clinics, general practitioners, specialists, and health consultants. Collaborate with medical travel agents, corporate HR/insurance providers, and wellness centers to expand patient outreach. 3. Setup and Management of Referral Center Lead planning and establishment of a referral center in Jakarta or other strategic locations. Oversee setup, staffing, SOP development, and operational readiness of the referral center. Ensure the center provides information, pre-consultation coordination, appointment booking, and support for travel and documentation. Train and supervise referral center staff to provide excellent customer service and timely communication with hospital teams abroad. 4. Digital Presence & Community Engagement Manage local social media accounts and digital ads to raise visibility and patient inquiries. Localize hospital branding and messaging for the Indonesian audience. Coordinate with content and creative teams to produce engaging multimedia assets. 5. Market Intelligence & Performance Tracking Conduct competitor benchmarking, consumer trend analysis, and healthcare market research. Monitor campaign ROI, patient feedback, and referral trends to optimize strategy. Provide regular reports to regional leadership and stakeholders.

Qualifications: Bachelor’s degree in Marketing, Healthcare Administration, Business, or related field. Minimum 5 years of experience in marketing, business development, or healthcare (preferably in medical tourism, hospitals, or international patient services). Experience setting up or managing customer service or referral centers is a strong advantage. Strong understanding of Indonesian healthcare consumer behavior and market nuances. Excellent networking, communication, and negotiation skills in both Bahasa Indonesia and English. Digital marketing knowledge and familiarity with CRM tools is preferred.