Vice President of Marketing & Growth

Adecco Indonesia is currently representing a banking company in the search for a

VP of Marketing & Growth

to lead and build the full marketing and growth engine for one of its strategic digital initiatives focused on Indonesia’s SME segment.

This role requires a hands-on, commercially driven leader who can architect and execute marketing strategies internally — owning performance marketing, branding, and community engagement without relying on external agencies as the main driver.

Key Responsibilities Develop and execute a comprehensive

end-to-end marketing and growth strategy , covering brand awareness, acquisition, activation, engagement, and retention. Personally lead and optimize

performance marketing initiatives

(paid digital ads, SEO/SEM, CRM campaigns, analytics, funnel optimization) with direct operational oversight. Build brand positioning from the ground up and ensure consistent messaging across all digital and offline channels. Design and execute

offline activations and SME community engagement programs

to strengthen ecosystem presence. Establish a strong data-driven culture, continuously improving CAC, conversion rates, and customer lifetime value. Collaborate closely with Product, Risk, and Operations teams to refine onboarding flows and enhance customer experience. Manage and allocate marketing budgets effectively, ensuring strong ROI and measurable business impact. Build and lead an internal marketing team capable of executing strategies independently.

Requirements Minimum 10+ years of experience in Marketing, Growth, or Commercial Leadership within

banking, fintech, or financial services . Proven track record of building and scaling

performance marketing end-to-end in-house , with hands-on ownership of digital paid campaigns and growth funnels. Strong experience developing marketing strategies from zero or during transformation phases within a corporate environment. Demonstrated ability to manage both digital performance marketing and offline branding/community initiatives. Highly analytical, data-driven, and comfortable making decisions based on performance metrics. Strong leadership presence with the ability to influence cross-functional stakeholders. Background must be primarily corporate-based (not agency-led execution roles).