Marketing (BeautyHaul)

About the company Beautyhaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail. Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followers. Our offline/online commerce Beautyhaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Responsibilities: Lead and execute

Retail Marketing initiatives (online & offline)

including store activations, events, pop-ups, and O2O campaigns to drive

traffic, conversion, and sales growth . Manage and grow the

KOL & Affiliate ecosystem

(macro to nano), including program structure, incentives, and performance optimization to increase

GMV and ROI . Develop and lead the

community program

to boost

engagement, UGC, and community-driven sales . Oversee

social media and content direction

to support brand awareness, affiliate performance, and membership acquisition. Drive the development of

membership & loyalty programs

to increase

repeat purchase, active members, and customer lifetime value . Collaborate with tech and data teams to optimize the

E-Commerce App , leveraging CRM, personalization, and push strategies to improve retention and conversions.

Requirements: Bachelor’s degree in

Marketing, Business, Communication , or related field. 5 years of experience

in Beauty, FMCG, or Retail, with exposure to

omnichannel marketing . Proven experience managing

KOL, influencer, and affiliate programs , including social commerce platforms. Strong understanding of

retail marketing, CRM, loyalty programs, and customer journey . Data-driven mindset

with experience in performance tracking, budget planning, and ROI analysis. Strong

leadership and execution skills , with at least

2–3 years of team management experience .

We have a 'CREATE' culture (Collaborative, Responsible, Eccentric, Agile, Tough, Effective). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, and who will always learn and do the right thing.