TikTok Shop by Tokopedia - Category Strategist, Lifestyle (Indonesia)

TikTok Shop by Tokopedia - Category Strategist, Lifestyle (Indonesia) About The Team

The category strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Responsibilities

Dissemble goals, formulate budget plans, and transform goals into executable plans;

Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs;

Build and monitor the operational index, and work closely with the data team to optimize the data products;

Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert with risks;

Help business growth through product optimization, merchant governance and data analysis; Understand e-commerce or live broadcast field is a plus;

Implement and manage important merchant strategies;

Qualifications

Minimum Qualifications:

Minimum Bachelor's degree or above

5+ years of experience in e-commerce platform, consulting firm, or tech company

Strong analytical, logical and problem solving skills with great attention to detail

Big picture thinking, structured, organized, and experienced in managing projects on different scales (i.e. planning, root cause identification, risk mitigation, and process optimization)

Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial

Preferred Qualifications:

SQL knowledge and experience

Experience in Lifestyle category especially household or home living industry, market research or business analytics

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority Level : Mid-Senior level

Employment Type : Full-time

Job Function : Business Development and Sales, Technology, Information and Internet

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