Marketing Manager (Consumer Good)

Develop and implement Brand Strategy: market segmentation, price positioning, marketing research, product positioning

Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives

Develop and implement Marketing Plan and budget

Plan and implement ATL and BTL activities: media communications, consumer promotion, PR (cooperation with ATL and BTL agencies)

Analyzes current performance, trends, market conditions and other contributing factors and provide adequate protection through the distribution system in a cost effective manner

Lead the development and implementation of strategy to gain significant market share in this market segment

Consistently delivering key objectives and targets (sales, market share, brand strength, profitability)

Adjusting and refining plans based on results, market changes and competitive activities

Plan Trade marketing activities in cooperation with TM department: Motivation programs of the Sales Representatives

Ongoing brand review: KPIs, brand health, brand equity etc.

Lead marketing team

Requirements Over 10 years of experience in Marketing Management/Brand Management/Strategy Development including

3 years as a Marketing Manager

in leading FMCG company recognized for its brands and professional marketing practices

(FMCG as a must) .

Understands the personal care industry and market trends well.

Management experience (not less than 3 direct subordinates)

Track record of breakthrough newsworthy campaigns, creativity, and innovative thinking.

Ability to deliver effective business relations at all levels, internally and externally.

Strong sense of personal accountability regarding decision-making

Experience with social media platforms and digital marketing a plus

Ability to seamlessly work cross-functionally

Ability to influence with or without authority

Proven record of results achievement, problem solver, flexible, able to adapt to new ways of working.

Good for project management and analytical skill

Can-do attitude, proactive, initiative, proactive with a passion for managing projects to conclusion and on time.

Able to work independently as well as able to work with the team

Dress neatly, mature, high self-motivated, ambitious and well organized with strong interpersonal skills

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