Area Sales Executive - Gresik

WHAT YOU WILL DO

Sales Achievement & Execution:

Deliver sales targets (volume, value, and distribution) within the assigned area.

Execute trade promotions, visibility programs, and merchandising guidelines in outlets.

Monitor competitor activities and recommend tactical actions to maintain market leadership.

Coverage & Distribution:

Ensure numeric and weighted distribution growth across general trade, modern trade, and key outlets.

Work with distributors to optimize route plans and ensure salesforce discipline in market coverage.

Track secondary sales, productivity, and stock availability.

Team Supervision & Coaching

Lead, coach, and motivate Sales Representatives, Canvassers, and Merchandisers.

Conduct joint field visits to improve selling skills and execution discipline.

Provide regular performance feedback and identify training needs for the field team.

Distributor & Trade Partner Management

Build strong working relationships with distributor staff and ensure alignment on sales targets.

Monitor distributor operations (inventory, credit, manpower) to avoid stock-outs or inefficiencies.

Negotiate with key outlets to improve visibility, shelf space, and promotional participation.

Reporting & Insights

Prepare regular reports on sales performance, distribution, outlet coverage, and competitor activity.

Analyze sales data to identify opportunities and recommend corrective actions.

OUR PERFECT CANDIDATE

Bachelor’s degree in any major.

Minimum of 1 year experience in the same position.

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