Offline Marketing Specialist

Job Overview The Offline Marketing Specialist is responsible for executing on-ground marketing initiatives to increase brand awareness, drive customer acquisition, and support sales growth across operational areas. This role focuses on field activations, local partnerships, OOH placements, and event coordination while ensuring smooth execution and measurable results.

Key Responsibilities 1. Campaign Execution & Activation Execute offline marketing campaigns including roadshows, booth activations, community events, and store promotions. Coordinate logistics, permits, manpower, and vendor arrangements for on-ground activities. Ensure brand guidelines are implemented consistently across all materials and activations. Monitor field execution and provide real-time feedback or adjustments.

2. Local Area Marketing (LAM) Identify high-potential areas for customer acquisition activities. Coordinate flyer distribution, banner placement, and neighborhood marketing. Collaborate with Operations and Sales teams to support local demand generation.

3. OOH & Marketing Collateral Assist in managing OOH placements (billboards, banners, transit ads, in-store branding). Coordinate production of printed materials (brochures, flyers, posters, merchandise). Liaise with vendors to ensure quality control and timely delivery.

5. Budget, Reporting & Administration Track campaign expenses and ensure alignment with approved budget. Collect data and insights from field activities (leads, traffic uplift, conversion). Prepare weekly/monthly performance reports and post-activity analysis.

6. Cross-Functional Collaboration Work closely with Creative team for asset development. Coordinate with Operations for manpower and area targeting. Align with Digital Marketing team to ensure integrated campaigns.

Qualifications 2–4 years of experience in offline marketing, event coordination, or field marketing. Strong organizational and project coordination skills. Comfortable working in field-based environments. Strong communication and vendor management skills. Detail-oriented with ability to manage multiple projects simultaneously. Experience in retail, FMCG, e-grocery industry. Experience handling area-based marketing or store-level campaigns. Familiar with basic campaign performance tracking metrics.