Senior Marketing Strategist - US Expansion

Senior Marketing Strategist - US Expansion Glad2Glow is a fast-growing beauty brand on a mission to create glow-worthy products powered by innovation, creativity, and strong community connection. As we continue to scale globally, we’re excited to expand our footprint into the U.S. market and bring our glow to a wider audience. Currently we're looking for

Senior Marketing Strategist

to handle

US Market

in our team.

Responsibilities

U.S. Influencer Targeting – Discover, assess, and shortlist U.S.-based influencers and creators who strongly resonate with our brand positioning, audience profile, and market goals.

U.S. Market Campaign Strategy – Develop and execute influencer marketing strategies customized for the U.S. market to support product launches, key campaigns, and long-term brand growth.

Creator Content Partnerships – Collaborate closely with U.S. creators to produce engaging, authentic content including sponsored content, reviews, tutorials, and lifestyle storytelling.

End-to-End Campaign Execution – Own the full lifecycle of influencer campaigns in the U.S., from briefing and contract negotiation to timeline management and final deliverables.

Data-Driven Performance Optimization – Monitor and evaluate campaign performance through key metrics such as reach, engagement, traffic, and conversion to continuously sharpen strategy and results.

Qualifications

Minimum 3+ year of hands‑on experience in Brand Marketing, KOL/Influencer Management, or closely related fields.

Excellent understanding of TikTok, Instagram, and affiliate marketing ecosystems, with a strong grasp of current U.S. market trends.

Proven experience handling beauty brand promotions across social platforms is a strong plus.

High passion for the beauty industry; prior exposure to beauty, skincare, or FMCG brands will be highly valued.

Professional-level English proficiency, both written and verbal communication.

Bachelor’s degree in any discipline from a reputable U.S.-based university will be considered an advantage (or any other overseas university).

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries Personal Care Product Manufacturing

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