Trade Marketing Specialist

Be the missing link between a great Brand and a Sold-Out Shelf. Great marketing builds desire, but great Trade Marketing closes the deal. We are looking for a talented

Trade Marketing Specialist

to serve as the vital link between our Brand Marketing storytellers and our Sales warriors.

Focusing on both

Modern Trade (Indomaret/Alfamart)

and

General Trade , you will translate brand strategies into concrete on-ground execution. If you are passionate about driving the

"Picture of Success"

and ensuring our drink portfolio wins the shopper's heart (and cart), we want to talk to you.

Ideal Candidate Profile

Experience:Minimum 3 years of hands-on experience

in Trade Marketing within the FMCG sector.

Channel Expertise:

Preferably have prior hands-on direct exposure

dealing with

Indomaret and Alfamart . You should understand their specific promo mechanics (Mailers, Gondola Ends, Cashier Promos).

Category Knowledge:

Experience in the

Drink/Beverage category

is highly preferred due to the high-frequency nature of the channel.

Technical Skills:

Advanced MS Excel skills (Pivot, XLOOKUP, Data Visualization) are non-negotiable for promo analysis.

Analytical Mindset:

Proven ability to translate complex sales data into actionable trade plans.

Job Role Channel Strategy: Indomaret, Alfamart,

Lawson, FoodHall, Family Mart and more

Promo Planning:

Design and execute monthly promotional cycles (Promo Hemat, JSM, PWP) especially for the 40,000+ combined outlets of Indomaret and Alfamart.

Trade Investment:

Manage and optimize the Trade Spend budget for these accounts, ensuring a balance between volume growth and bottom-line profitability.

Planogram & SOS:

Monitor and maintain "Share of Shelf" (SOS) and ensure planogram compliance across different store tiers (Resident, Office, Transit).

KAM Partnership:

Work daily with the Key Account team to understand the

Commercial Terms (TOT)

and individual account requirements for Indomaret (PT Indomarco Prismatama), Alfamart (PT Sumber Alfaria Trijaya) and other minimarts.

Promo Deal Setting:

Collaborate with KAM to support the negotiation logic for promo deals, ensuring they are competitive against category rivals while meeting internal margin targets.

Incentive Management:

Calculate and oversee the execution of

Key Account Incentives

based on sell-out performance and execution KPIs.

Execution & Brand Communications

BTL Excellence:

Develop tailor-made BTL (Below-the-Line) materials such as shelf-talkers, wobblers, and cashier-point displays that comply with minimarkets’ (example Indomaret/ Alfamart) strict store standards.

Field Audit:

Conduct regular "hands-on" store checks to audit display quality and competitor activity, providing real-time feedback to the field sales force.

Data-Driven Reporting

Post-Activity Analysis:

Provide weekly and monthly reports on promo effectiveness, ROI, and uplift analysis.

Finance Alignment:

Act as the gatekeeper for Finance to ensure all trade claims from Key Modern Trade Partners are accurate and within the agreed budget accruals.

Kopi Kenangan, a much loved coffee chain store with more than 1000 outlets across Indonesia;

Kenangan Coffee Malaysia with more than 160 coffee chain stores;-

Kenangan Coffee Singapore with 10 stores;

Kenangan Coffee India launched in Apr 2025, 6 stores with aggressive growth plan;

Kenangan Coffee can also be found in Australia and Philippines; and

Interested candidates with relevant experience, please send your updated resume with a photo to:

apac.jobs@kopikenangan.com

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