Business Commercial Brand Manager (Sales & Operation)

Business Commercial Brand Manager (Sales & Operation) The Brand Manager (Sales & Operations) will be responsible for building and growing the DFI Health & Beauty Direct Business, managing P&L and leading the end-to-end management of assigned portfolio brands. This role encompasses strategic brand planning, product lifecycle management, operational execution, and commercial performance across multiple sales channels including retail, distribution and e-commerce. The ideal candidate will drive brand growth through effective planning, cross‑functional collaboration, and market execution excellence.

Key Responsibilities

Collaborate and interact with brand principals to align on strategies, share best practices and deliver business targets

Develop and execute product range strategies, including planning for new product launches and lifecycle management

Design and execute annual and seasonal promotional calendars across channels, aligning with business goals and customer insights

Develop and implement strategies to drive online sales performance, work with marketing to enhance product visibility, and improve digital customer experience

Work closely with brand principals and supply chain on reporting, demand forecasting, stock allocation and inventory level management

Drive commercial negotiation with brand principals and internal stakeholders

Manage store operations to ensure Product Advisors consistently drive sales, foster high levels of customer engagement, enhance sales performance, and provide exceptional customer service across all locations

Manage the P&L of DFI Health & Beauty Direct Business in Hong Kong, Macau, Singapore, Malaysia, Indonesia, Vietnam, Brunei, ensuring financial targets are met. Develop and execute the overall strategy to drive sales growth and profitability

Analyze market trends and customer insights to identify opportunities for growth

Qualifications

Bachelor’s degree in Marketing, Business Administration, or related field

Proven experience as a Brand Manager or in a similar role in marketing/brand management.

Strong understanding of brand strategy, market research, and consumer behavior.

Fluency in English (verbal and written); additional languages are a plus.

Seniority level Mid-senior level

Employment type Full-time

Industries Retail and Retail Health and Personal Care Products

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