Marketing Strategist

Do you enjoy turning market insights into growth strategies—and seeing them come to life in real products?

Pajakku, Indonesia’s leading digital tax & finance platform, is looking for a

Marketing Strategist

to drive growth across our tax application products and regulated electronic services for both

B2B and B2C

markets.

As an official

PJAP & DJP partner for over 21 years , Pajakku operates at the intersection of

regulation, technology, and innovation . This role offers a unique opportunity to shape high-impact products in a highly regulated, trust-driven industry—while working closely with cross‑functional teams in a fast-growing fintech environment.

This position is well‑suited for

strategic, data‑driven marketers

who think commercially, enjoy connecting insights to action, and are excited about building scalable growth strategies in complex markets.

What You’ll Do

Develop and execute end‑to‑end marketing strategies to drive adoption and growth of digital tax and finance products

Translate market insights, user behavior, and industry trends into clear strategic direction

Define strong positioning, value propositions, and key messaging for both B2B and B2C audiences

Work closely with Sales, Product, Content, and Digital teams to support business and revenue objectives

Plan and manage digital campaigns to improve lead generation, conversion, and customer retention

Track performance through KPIs and analytics, and deliver actionable insights to management

What We’re Looking For

Bachelor’s degree in Marketing, Communications, Business, or a related field

Minimum

2 years of experience

in Marketing Strategy, Growth, or Marketing Planning

Strong analytical mindset with solid market research and insight‑generation skills

Good understanding of digital marketing funnels, customer journeys, and B2B/B2C dynamics

Clear communicator who collaborates well across teams

Experience in

fintech, SaaS, digital platforms, or regulated industries

is a strong advantage

Apply now

by sending your CV and portfolio—and be part of the team shaping Indonesia’s digital tax ecosystem.

Pajakku

— where strategy meets trust, and impact is measurable.

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