Brand Manager

Brand Manager East Jakarta, Jakarta, Indonesia

Responsibilities

Brand Development: Enhance brand equity and presence within the premium drinkware market. Identify unique selling points and ensure consistent, compelling messaging across all channels.

Communications & Social Media Strategy: Lead and oversee all communications initiatives, with a strong emphasis on social media (especially Instagram and TikTok). Ensure a cohesive brand voice and visual identity, driving engagement and connection with the target audience. Establish social media standards that align with broader brand goals and are adaptable for Serial’s future brands.

Digital Marketing Oversight: Manage digital marketing efforts, including paid social, and online advertising. Work closely with the social media and digital marketing teams to ensure campaigns align with strategic objectives, optimize online engagement, and support brand visibility.

Campaign Management & Execution: Oversee all campaigns, from ideation through execution, ensuring alignment with brand strategy. Push for brand localization campaigns without losing brand identity and maintaining brand integrity.

Data-Driven Decision Making: Utilize market insights and campaign analytics to guide decision-making, optimize strategies, and inform future marketing initiatives.

Collaboration & Coordination: Collaborate closely with upstream teams (Merchandising & Retail) particularly in the branding and marketing of new lines and key collections.

Budget Ownership & Governance: Develop a marketing plan, manage the full marketing budget, and translate initiatives into quantitative results.

Requirements

6+ years of experience in related fields (retail/e-commerce, digital company, advertising agencies).

BA/BS degree in business, marketing, economics, engineering, or other related fields.

Versatile and balanced, having dabbled in both content strategy and analytical roles.

Strong data-driven and analytical skills.

Proficient in Excel and fluent with marketing tools and project management tools including Google Analytics, Notion, etc.

Excellent management, people development, and communication skills; able to work in a fast-paced environment.

Seniority level: Not Applicable

Employment type: Full-time

Job function: Marketing and Sales Industries: Retail

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