Agency Partner Manager - Small and Medium Business

Agency Partner Manager - Small and Medium Business About the Team

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer‑centric mindset to help businesses achieve their marketing goals on TikTok.

Responsibilities

Build and grow successful win‑win partnerships with existing media/digital agencies and TikTok Shop partners to support their long‑term growth.

Establish and maintain both C‑Level and tactical relationships with agencies, ensuring TikTok is a top partner for them.

Work with small and medium sized agencies to optimize and improve the performance of their TikTok campaigns and identify ways to do this at scale.

Develop strategies to improve advertiser performance, including:

Consulting on advertiser scale‑up.

Providing creative tips and best practices.

Giving recommendations on budgeting and targeting.

Manage advertisers at scale; monitor partner performance through tools and timely communication with clients.

Identify and remove blockers for advertiser growth.

Gather insights from client interaction and effectively represent client needs to internal stakeholders (ads review, finance, product, etc.) to ensure a good customer experience.

Work across multiple teams—including Sales, Product and Marketing—to gather advertiser feedback and amplify the current and future ad platform.

Qualifications Minimum Qualifications

4 years of marketing, media sales and/or online advertising experience with direct client management experience.

Experience in the marketing/social media/advertising industry with a strong understanding of the digital advertising ecosystem.

Prior experience working in a performance agency or business supporting the SMB sector.

Strong attention to detail and a proven ability to balance priorities and meet deadlines.

Preferred Qualifications

Agency experience or agency partnership experience.

Sound analytical skills and ability to navigate ambiguity.

Experience prioritizing and managing projects and tasks within a fast‑paced environment.

Comfortable with revenue target.

A genuine passion for small business.

Basic knowledge or experience with TikTok monetization solutions as a plus.

About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.

Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about celebrating diverse voices and creating an environment that reflects the many communities we reach.

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