Student Acquisition Marketing Manager

About ECA Group The Education Centre of Australia (ECA) is a leading international education group, welcoming more than 11,000 students annually from over 50 nationalities across Australia and the UK. With 20 business units spanning higher education, vocational training, English language, internships, and student services, ECA is committed to improving the student journey from first enquiry through to graduation and beyond.

About the Role ECA Group is seeking a Student Acquisition Marketing Manager to create, lead, and scale ECA’s first direct-to-student marketing channel across both international (onshore) and domestic audiences.

You will design and run digital acquisition campaigns, build high-performing funnels, and develop a repeatable recruitment engine that captures more of the student value chain. This role will significantly reduce reliance on agents by creating strong inbound and direct application pathways.

You will also work closely with ECA’s innovation portfolio, including UniReady Global and The Uni Guide, helping build an AI-enabled direct recruitment ecosystem.

This role is perfect for a performance marketer passionate about measurable results, funnel optimisation, and accelerating student growth.

Key Responsibilities

Build ECA’s direct-to-student recruitment strategy across digital channels (search, social, email, website, partners)

Develop and execute paid media campaigns targeting domestic and international onshore audiences

Create high-converting landing pages, funnels, and nurture sequences

Establish analytics dashboards to measure CPL, application rate, conversion to enrolment, and campaign ROI

Optimise campaigns through structured A/B testing, audience segmentation, and funnel experiments

Collaborate with product, admissions, and brand teams to align messaging and streamline the application process

Work closely with UniReady Global and The Uni Guide to integrate AI-led acquisition pathways

Build a small internal team (design, content, performance) over time

Produce monthly performance insights and direct student acquisition forecasts

Develop a scalable framework that can be exported across multiple ECA brands and markets

Qualifications

Excellent written and spoken English

5 years of experience in digital marketing, performance marketing, or growth roles

Strong experience running paid acquisition (Meta, Google, TikTok)

Strong data analysis skills and experience with dashboards (GA4, Data Studio, Power BI)

Experience creating landing pages and conversion-optimised content

Experience in non-digital student recruitment

A test-and-learn mindset with strong commercial awareness

Experience in education, essential

Ability to build and manage a small team over time

EEO Statement At ECA, we champion our organisational values, which include ‘Celebrate diversity and inclusion', thus, we strive to be a place of growth where everyone can continually thrive.

We welcome applications from candidates from all backgrounds, including but not limited to Aboriginal and Torres Strait Islander People, people living with a disability, women, people who identify as LGBTIQA+, and people from culturally and linguistically diverse backgrounds.

How to apply Applications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page. Due to the expected high volume of responses, only short‑listed candidates will be contacted.

For further information on this role, to gain insight into our team or if you need assistance due to a disability, please contact John Chatterton, Head of Marketing; john.chatterton@eca.edu.au

Thank you for your interest in the position with the ECA Group.

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