Retail Brand Manager

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Develop and implement brand strategies to align with the company’s vision and goals.

Research market trends, consumer behavior, and competitor activity to adapt the brand's approach.

Ensure that the brand positioning is consistent across all touchpoints, including in-store displays, marketing materials, and digital platforms.

Marketing Campaigns Plan and execute marketing campaigns (both online and offline) to promote new shoe collections, seasonal releases, or limited editions.

Work with creative teams (e.g., designers, copywriters) to create compelling advertisements, visuals, and promotional content that speak to the brand’s target audience.

Collaborate with the product development team to ensure the product lines align with brand identity and consumer preferences.

Provide input into the design and features of footwear collections based on market research and brand goals.

Sales and Revenue Growth Monitor sales performance of different shoe styles and collections to assess the effectiveness of branding strategies.

Develop pricing strategies in line with the brand’s market positioning and profitability goals.

Work closely with the Head of Operation, Merchandising and VM departments to optimize store layout and product placement to maximize sales.

Brand Communication Ensure consistent brand messaging across all communication channels, including social media, email marketing, and advertisements.

Engage with consumers through social media platforms, blogs, and other digital channels to foster brand loyalty and advocacy.

Retail & In-Store Experience Collaborate with the retail team to enhance the in-store experience, ensuring that displays, signage, and customer interactions reflect the brand's identity.

Plan and oversee store activations or pop-up events to build awareness and create excitement around new products.

Market Research & Analysis Conduct market research to identify emerging trends, customer preferences, and gaps in the market.

Regularly analyze the competition to adjust brand strategies as needed.

Partnerships and Influencer Marketing Identify and develop strategic partnerships with influencers, athletes, celebrities, or fashion figures to boost brand visibility and credibility.

Manage and negotiate sponsorships, endorsements, or collaborations that enhance the brand image.

Budget Management Oversee the brand’s marketing budget, allocating funds to campaigns, promotions, and collaborations effectively.

Track ROI of marketing investments and adjust strategies based on performance metrics.

Customer Insights & Feedback Gather customer feedback through surveys, reviews, and social media to refine brand strategies and products.

Use customer insights to influence future product offerings and promotional strategies.

Qualifications Creativity : Ability to think outside the box for marketing campaigns and product launches.

Strong Communication : Clear and persuasive in writing and speaking.

Analytical Skills : Ability to assess market trends and performance data to make informed decisions.

Project Management : Handling multiple initiatives and deadlines simultaneously.

Collaboration : Working effectively with cross-functional teams, including design, sales, and marketing.

Retail Knowledge : Understanding consumer behavior in retail environments, particularly in fashion and footwear.

Seniority Level Associate

Employment Type Full-time

Job Function Analyst, Art/Creative, and Marketing

Industries Retail Apparel and Fashion, Retail, and Retail Luxury Goods and Jewelry

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